Enhancing student-university relationships through social media brand communities: an identity theories perspective

Activity: Talk or presentationOral presentation


Presented at ANZMAC 2015 Doctoral Colloquium
Period30 Nov 20151 Dec 2015
Event titleAustralian and New Zealand Marketing Academy Conference 2015
Event typeConference
LocationSydney, Australia, New South WalesShow on map
Degree of RecognitionInternational