On Social Media Living Up to its Promises with Raechel Johns

Activity: Expert Advice and OtherOther


Associate Professor Raechel Johns is a marketing specialist and Head of the School of Management at the University of Canberra. Raechel and I have been colleagues for many years. We even starred in a marketing video about ten years ago. So I asked Raechel about social media and marketing and how I was disappointed that social media had not lived up to its early promises.
Is social media any good? Or has it been over-run by commercial interests?
Raechel talks about the Gartner Hype Cycle and the "trough of disillusionment", but also says that social media provides opportunities for building social capital, learning new ideas, and creating social value.
Period27 Oct 2017
Held atLe Flâneur Politique, Australia