Social media and traditional news access among Gen Z and Millennials

    Activity: Talk or presentationInvited talk


    Young Australians are among the lightest news consumers in the world, but their preferences are shifting in surprising ways. Data from this year’s Digital News Report: Australia 2022 show a sharp decline in the use of social media as a main source of news among Gen Z and Y. There was a corresponding increase in traditional news platforms use among those generations. These findings—along with others from our research—suggest a shift in generational attitudes towards key news values such as impartiality and balance. This seminar will discuss these and other findings in greater depth, while exploring the question of how news organisations can strike a balance between appealing to younger audiences and maintaining their objectivity.
    Period9 Sept 2022
    Held atUniversity of Sydney, Australia, New South Wales
    Degree of RecognitionNational