Podcast with David Pembroke from contentgroupa about the Digital NewsReport Australia 2018.
Discussed in this episode:
- The changes in the way Australians communicate digitally
- News literacy and consumption continues to rise in Australia
- How to overcome the fear of not knowing what works
- Social media remains as a popular tool for news consumption
- The new skills for government communicators to engage citizens
- Expanding your presence to assure you reach your whole audience
- How to give citizens the information they want