With online news overtaking traditional sources, a growing exposure to ‘fake news’ is undermining trust in news generally and driving consumers to established brands and tailored feeds, according to a new University of Canberra report.
The Digital News Report Australia 2018 published annually by the University of Canberra’s News and Media Research Centre (N&MRC) shows that for the first time, access to online news (82 per cent) has overtaken traditional offline sources such as newspapers, TV and radio (79 per cent).
News and Media
14 Jun 2018
Online news takes over but burned consumers look to trusted sources, UC report finds