Description

While the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can’t always control how these could be manipulated.

Fisher says there has been “a real attempt to soften” Scott Morrison as the “daggy dad” through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him “in a more prime ministerial light” but “are almost otherworldly”.

She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign.

 

Subject

The Conversation - podcast interview with Michelle Grattan. 

https://theconversation.com/politics-with-michelle-grattan-caroline-fisher-on-the-spin-machines-of-ausvotes19-115918

Period24 Apr 2019

Media contributions

1

Media contributions

  • TitleThe Spin machines #ausvotes2019
    Degree of recognitionNational
    Media name/outletThe Conversation
    Media typeWeb
    Duration/Length/Size17 minutes
    CountryAustralia
    Date24/04/19
    DescriptionWhile the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can’t always control how these could be manipulated.

    Fisher says there has been “a real attempt to soften” Scott Morrison as the “daggy dad” through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him “in a more prime ministerial light” but “are almost otherworldly”.

    She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign.

    The Conversation - podcast interview with Michelle Grattan
    Producer/AuthorEliza Berlage
    PersonsCaroline Fisher