Title The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news Degree of recognition National Media name/outlet The Conversation Media type Web Country Australia Date 1/02/19 Description It’s election season again and behind the scenes, the political “spin doctors” are working around the clock.
They are the campaign advisers, social media strategists, press secretaries and others who craft political messages to help “sell” their candidate. The term “spin” is contested, of course, and like the phrase “fake news” has become an easy retort for people who reject any version of events that does not reflect their own.
But the fact is any good spin doctor employs a range of overt and covert tactics to get their message across, and I’ve listed some below.
This list is drawn from a range of academic and other sources, and my own personal experience as a “spin doctor”. (I was once a media adviser to Labor’s Anna Bligh, a former Queensland premier. I am also married to one.) It is by no means exhaustive, but it provides an overview of some of the traditional tactics employed by political media advisers and politicians.
Producer/Author Caroline Fisher Persons Caroline Fisher