The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news

Description

It’s election season again and behind the scenes, the political “spin doctors” are working around the clock.

They are the campaign advisers, social media strategists, press secretaries and others who craft political messages to help “sell” their candidate. The term “spin” is contested, of course, and like the phrase “fake news” has become an easy retort for people who reject any version of events that does not reflect their own.