Why a press release just won’t do it anymore


In this episode, Founder and CEO David Pembroke sits down with Caroline Fisher, lecturer in journalism at the University of Canberra. They discuss the new role journalism plays in the public sector and how that is changing with new content marketing initiatives. David and Caroline explain how public sector workers should convince media advisors to employ content marketing tactics when pushing out new programs. They also talk about the new Bachelor of Journalism, Content Marketing degree at UC and where it is headed.


Communication; Media

Period10 Feb 2016

Media coverage


Media coverage

  • TitleWhy a press release just won’t do it anymore
    Media name/outletAustralian Policy Online
    PersonsCaroline Fisher