Why so many users of fitness trackers give up after a few months

  • Deborah Lupton

Description

However some studies show that at least a third of users give up on their Fitness trackers after six months. That’s a better retention rate than gyms — with studies showing that 80 per cent of people who join gyms in January quit within five months, and that roughly 67 per cent of gym memberships go unused — but it’s still surprisingly high given that fitness wearables cost anywhere between $100 and $2000 (if you include smartwatches).

So, how do you know if you’re the kind of person who will find your new fitness tracker useful if you’re not an intense athlete who needs to be able to keep track of their times?

Subject

Digital Sociology

Period15 Oct 2018

Media coverage

4

Media coverage

  • TitleWhy so many users of fitness trackers give up after a few months
    Media name/outletMelbourne Age
    CountryAustralia
    Date15/10/18
    PersonsDeborah Lupton
  • TitleWhy so many users of fitness trackers give up after a few months
    Media name/outletSydney Morning Herald
    CountryAustralia
    Date15/10/18
    PersonsDeborah Lupton
  • TitleWhy so many users of fitness trackers give up after a few months
    Media name/outletWA Today
    CountryAustralia
    Date15/10/18
    PersonsDeborah Lupton
  • TitleWhy so many users of fitness trackers give up after a few months
    Media name/outletPress From
    CountryUnited States
    Date15/10/18
    PersonsDeborah Lupton