Personal profile
Biography
Dr Gerard Anthony Reed is a Senior Lecturer in Management and MBA Program Director at the Canberra Business School, University of Canberra.
Gerard has experience in economic development with an emphasis on entrepreneurial and innovative screen business practices developed through post-graduate studies at The University of Adelaide’s Entrepreneurship, Commercialisation and Innovation Centre (ECIC), and involvement with the South Australia Department of State Development and across industry.
Gerard actively pursues industry related applied technological innovation inclusions for emerging markets with interests in new space, the screen and audio sector, entrepreneurial ecosystems, circular economy applications, hybrid innovations including legacy and new sectors or market segments, across course materials, and their delivery.
In his professional capacity, Gerard has experience as a producer, director, writer, director of photography, editor, narrator and researcher for factual programming, with a specialisation in documentary produced formats, across platform and broadcast television applications. He has completed scripting for television documentary programming funded by the South Australian Film Corporation, Screen Australia, Foxtel, A&E International, and the Australian Broadcasting Corporation.
Gerard holds a PhD in Entrepreneurship and a Master of Entrepreneurship degree from ECIC, a Master of Arts degree from The University of the Arts, London (UAL), and a Bachelor of Arts degree from the University of New South Wales (UNSW), Australia.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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From creation to growth: examining agile and business planning for sustained ventures
Mukhtar Alshibani, S., Tarabashkina, L., Lindsay, N., REED, G. & Ramadani, V., 20 Jun 2025, In: International Journal of Entrepreneurial Behaviour and Research. p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
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Educating avant-garde screen entrepreneurs to navigate disruption flexibly, with a framework entitled the Parabolic Scramble
REED, G., 28 Jun 2023.Research output: Contribution to conference (non-published works) › Other › peer-review
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Embracing uncertainty and the unknown equipping screen business producers to negotiate and thrive in disrupted environments
REED, G., 1 Dec 2023, In: Creative Matters. p. 1-18 18 p.Research output: Contribution to journal › Article
Open Access -
Educating screen producers experientially using ethical dilemmas in three dimensions
REED, G., 25 Nov 2022, In: Creative Matters. p. 1-8 8 p.Research output: Contribution to journal › Article
Open Access -
Entrepreneurs Navigating a Universe of Disruption
Reed, G. A., 19 May 2022, Springer. 155 p.Research output: Book/Report › Book › peer-review
Activities
- 2 Invited talk
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What can Film and TV teach us about finance?
REED, G. (Speaker), Schroeder, J. (Speaker), Cooke, L. (Speaker) & Gillezeau, M. (Speaker)
3 Oct 2022Activity: Talk or presentation › Invited talk
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The Entrepreneurs Handbook - Asia Pacific Screen Media Market - Crossing the Chasm for APAC Media Companies
REED, G. (Speaker) & Vaghjiani, K. (Speaker)
10 Aug 2021Activity: Talk or presentation › Invited talk