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Dr Irfanuzzaman Khan is an Assistant Professor of Marketing at the Canberra School of Business, University of Canberra. He obtained his Doctoral degree (PhD) in Management from the University of Canberra in 2019. His PhD research primarily focused on the social, technological and ideological drivers impacting health professionals’ and health consumers’ social media usage and acceptance behaviours.

Dr Khan’s research interest centres around how social media technologies can be used as means for social support and benefit health consumers and healthcare organisations. His interest in social media technologies extends to his recent research endeavours concerning the benefits and barriers of social media adoption in the healthcare context. Other areas of interest include technology adoption theories, consumer behaviour, halal food marketing and workplace behaviour.

He teaches Marketing at both Undergraduate and Postgraduate levels. His teaching specialisation is on Consumer behaviour, Digital marketing and Management information systems.

Education/Academic qualification


Master, Central Queensland University

Master, Latrobe University

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  • 6 Similar Profiles
Bangladesh Social Sciences
private university Social Sciences
Malaysia Social Sciences
determinants Social Sciences
government subsidies Social Sciences
education Social Sciences
student Social Sciences
technical innovation Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2019

  • 4 Article
  • 2 Conference contribution

Government role and sustainable technology adoption behaviours

Abu Bakar, F., Talukder, M., Khan, I. & Haque, E., 2019, ANZMAC 2019 - Winds of Change. Richard, J. E. & Kadirov, D. (eds.). New Zealand: ANZMAC, p. 1360-1363 3 p. (ANZMAC Conference Proceedings; vol. 2019).

Research output: A Conference proceeding or a Chapter in BookConference contribution

Open Access
government subsidies
technical innovation
government policy

Social media in healthcare: A theoretical framework

Khan, I., Saleh, A. & Quazi, A. M., 19 Nov 2019, ANZMAC. Richard, J. E. & Kadirov, D. (eds.). New Zealand: ANZAM (Australian and New Zealand Academic of Management), p. 637-640 3 p. (ANZMAC Conference Proceedings; vol. 2019).

Research output: A Conference proceeding or a Chapter in BookConference contribution

Open Access
Social Media
Delivery of Health Care

Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh

SALEH, A., Khan, I. & Rahman Chaudhury, U., 1 Oct 2017, In : Journal of International Business and Economics. 17, 3, p. 81-86 6 p.

Research output: Contribution to journalArticle

Consumer attitudes
Developing countries
Body image
Open Access
private university
empirical research
Education sector
Service quality
Internal marketing
Tertiary education