Irfan Khan

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Personal profile


Dr Irfanuzzaman Khan is an Assistant Professor of Marketing at the Canberra School of Business, University of Canberra. He obtained his Doctoral degree (PhD) in Management from the University of Canberra in 2019. His PhD research primarily focused on the social, technological and ideological drivers impacting health professionals’ and health consumers’ social media usage and acceptance behaviours.

Dr Khan’s research interest centres around how social media technologies can be used as means for social support and benefit health consumers and healthcare organisations. His interest in social media technologies extends to his recent research endeavours concerning the benefits and barriers of social media adoption in the healthcare context. Other areas of interest include technology adoption theories, consumer behaviour, halal food marketing and workplace behaviour.

He teaches Marketing at both Undergraduate and Postgraduate levels. His teaching specialisation is on Consumer behaviour, Digital marketing and Management information systems.

Education/Academic qualification


Master, Central Queensland University

Master, Latrobe University

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Bangladesh Social Sciences
private university Social Sciences
education Social Sciences
student Social Sciences
Consumer attitudes Business & Economics
Education sector Business & Economics
Tertiary education Business & Economics
Internal marketing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2017

Consumers’ Attitudes Towards Body Aesthetics and Cosmetic Procedures: Evidence From Bangladesh

SALEH, A., Khan, I. & Rahman Chaudhury, U., 1 Oct 2017, In : Journal of International Business and Economics. 17, 3, p. 81-86 6 p.

Research output: Contribution to journalArticle

Consumer attitudes
Developing countries
Body image
Open Access
private university
empirical research

Understanding the adoption of Social media in the Australian Healthcare Sector: A Meta Analytical Approach

Khan, I., SALEH, A. & Nivarthi, S., 2015, In : World Journal of Management. 6, 2, p. 92-107 16 p.

Research output: Contribution to journalArticle

Open Access
Information technology