Dr Irfanuzzaman Khan is a Senior Lecturer in Marketing at the Canberra Business School, University of Canberra. He earned his PhD in Management from the University of Canberra in 2019, where his doctoral research examined the social, technological, and ideological drivers shaping health professionals’ and consumers’ adoption of social media.

Dr Khan’s research lies at the intersection of Human–Computer Interaction (HCI), consumer behaviour, and digital health innovation. His work investigates how people interact with AI-enabled systems, chatbots, and social media platforms, and how these technologies influence trust, authenticity, and satisfaction. He has published widely on topics such as digital health, misinformation networks, chatbot-mediated interactions and technology adoption, with articles appearing in leading journals including Computers in Human Behavior, Journal of Services Marketing, Social Science Computer Review, Journal of Retailing and Consumer Services, and Journal of Service Theory and Practice.

At the University of Canberra, Dr Khan teaches Marketing Fundamentals and Digital Marketing at both undergraduate and postgraduate levels. His teaching integrates experiential learning, live simulations, and industry partnerships, equipping students with applied skills in digital strategy, consumer analytics, and technology-driven marketing practice.