Accepting PhD Students

PhD projects

Email potential topic of your interest that suits with any of the following broad category,
- Frontline service employees
- Service encounters
- Consumer psychology
- Emotion and emotional decision making in purchase
- Employees' psychological well-being
- Relationship building and maintainance (both B2B and B2C context)

20082024

Research activity per year

Personal profile

Biography

Dr Johra K Fatima is a Senior Lecturer in Canberra Business School. She holds a PhD from UNSW, Sydney. Her current research interests span frontline service employees, customer relationship management, consumer psychology and emotion. Dr Fatima has published in various prestigious journals, including Psychology and Marketing, Journal of Retailing and Consumer Services, Journal of Service Theory and Practice, Journal of Strategic Marketing and Environmental Education Research. She regularly speaks in academic conferences and also an editor of the book titled, ‘Wilderness of Wildlife Tourism’. She worked in different funded projects as a team member or a CI. As a recognition of her research she has been awarded ‘Dean’s Award for Research Excellence’ in 2018, 2019 and 2021. Her expectations from future research students are that students will be willing to work hard and interested to solve complex quantitative models if they prefer Dr Johra as a supervisor.

Research interests

Areas of research interests are: 

-Service relationships (B2B or B2C)

-Consumer psychology

-Emotional decision making in purchase

 

Student Projects Available

Email potential topic of your interest that suits with any of the following broad category,

- Frontline service employees

- Service encounters

- Consumer psychology

- Emotion and emotional decision making in purchase

- Relationship building and maintainance (both B2B and B2C context)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education

Education/Academic qualification

PhD, Customer-employee rapport in services, University of New South Wales

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Collaborations and top research areas from the last five years

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