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Personal profile

Biography

Dr Johra K Fatima is a lecturer in the Canberra Business School. She holds a PhD from UNSW, Sydney. Her current research interests span frontline service employees, customer relationship management, consumer psychology and emotion. Dr Fatima has published in various prestigious journals, including Psychology and Marketing, Journal of Retailing and Consumer Services, Journal of Service Theory and Practice, Journal of Strategic Marketing and Environmental Education Research. She regularly speaks in academic conferences around the world and also an editor of the book titled, ‘Wilderness of Wildlife Tourism’. As a key team member, she worked in various research institutes such as Centre for sustainable and responsible organizations, Deakin University and Centre for economic and health convergence, McGill University, Canada. As a recognition of her research she has been awarded ‘Dean’s Award for Research Excellence’ in 2018. Her expectations from future research students are that students will be willing to work hard and interested to solve complex quantitative models if they prefer Dr Johra as a supervisor.

Research interests

Areas of research interests are: 

-Service relationships (B2B or B2C)

-Consumer psychology

-Emotional decision making in purchase

 

Student Projects Available

Email potential topic of your interest that suits with any of the following broad category,

- Frontline service employees

- Service encounters

- Consumer psychology

- Emotion and emotional decision making in purchase

- Employees' psychological well-being

- Relationship building and maintainance (both B2B and B2C context)

Education/Academic qualification

PhD, University of New South Wales

Fingerprint Dive into the research topics where Johra Fatima is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Customer satisfaction Business & Economics
Bangladesh Business & Economics
Developing countries Business & Economics
Customer involvement Business & Economics
Employees Business & Economics
Tourism Business & Economics
Self-efficacy Business & Economics
Relational benefits Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2020

Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

Fatima, J., Di Mascio, R. & Sharma, P., Mar 2020, In : Journal of Retailing and Consumer Services. 53, p. 1-7 7 p., 101967.

Research output: Contribution to journalArticle

Happiness
Employees
Self-control
Moderating effect
Service employees
2 Citations (Scopus)

Mobile learning adoption for tourism education in a developing country

FATIMA, J., Ghandforoush, P., Khan, M. & Mascio, R., 25 Feb 2019, In : Currrent Issues in Tourism. 22, 4, p. 420-427 8 p.

Research output: Contribution to journalArticle

tourism
learning
developing world
Tourism
developing country

Synchronizing relational benefits with customer commitment profiles

FATIMA, J. & Di Mascio, R., 22 May 2019, In : Journal of Strategic Marketing. p. 1-13 13 p.

Research output: Contribution to journalArticle

Relational benefits
Customer commitment
Confidence
Social benefits
Customer satisfaction

Understanding Pro-environmental Behaviour of Accounting and Business Students: Development of a Conceptual Framework

KHAN, H., FATIMA, J. & Bose, S., 2019, Ethics and Sustainability in Accounting and Finance, Volume I. Tunca Çalıyurt, K. (ed.). Singapore, Singapore: Springer, Vol. 1. p. 69-82 14 p. (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application).

Research output: A Conference proceeding or a Chapter in BookChapter

environmental behavior
sustainability
student
psychological theory
university
2 Citations (Scopus)
Mental Competency
Least-Squares Analysis
Relational benefits
Model testing
Mediator

Activities 2019 2019

  • 1 Hosting an academic visitor

Hazliza Haron

Johra Fatima (Host)
23 Sep 2019

Activity: Hosting a visitorHosting an academic visitor