Research output per year

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Personal profile


Dr Johra K Fatima is a lecturer in the Canberra Business School. She holds a PhD from UNSW, Sydney. Her current research interests span frontline service employees, customer relationship management, consumer psychology and emotion. Dr Fatima has published in various prestigious journals, including Psychology and Marketing, Journal of Retailing and Consumer Services, Journal of Service Theory and Practice, Journal of Strategic Marketing and Environmental Education Research. She regularly speaks in academic conferences around the world and also an editor of the book titled, ‘Wilderness of Wildlife Tourism’. As a key team member, she worked in various research institutes such as Centre for sustainable and responsible organizations, Deakin University and Centre for economic and health convergence, McGill University, Canada. As a recognition of her research she has been awarded ‘Dean’s Award for Research Excellence’ in 2018 and 2019. Her expectations from future research students are that students will be willing to work hard and interested to solve complex quantitative models if they prefer Dr Johra as a supervisor.

Research interests

Areas of research interests are: 

-Service relationships (B2B or B2C)

-Consumer psychology

-Emotional decision making in purchase


Student Projects Available

Email potential topic of your interest that suits with any of the following broad category,

- Frontline service employees

- Service encounters

- Consumer psychology

- Emotion and emotional decision making in purchase

- Employees' psychological well-being

- Relationship building and maintainance (both B2B and B2C context)

Education/Academic qualification

PhD, University of New South Wales

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Research Output

Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

Fatima, J., Di Mascio, R. & Sharma, P., Mar 2020, In : Journal of Retailing and Consumer Services. 53, p. 1-7 7 p., 101967.

Research output: Contribution to journalArticle

  • 2 Citations (Scopus)
  • Mediation effects of service features on rapport–dependency link in emerging market

    Fatima, J. K., di Mascio, R., Johns, R. & Quazi, A., 2019, In : Journal of Service Theory and Practice. 29, 5/6, p. 639-660 22 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Mobile learning adoption for tourism education in a developing country

    FATIMA, J., Ghandforoush, P., Khan, M. & Mascio, R., 25 Feb 2019, In : Currrent Issues in Tourism. 22, 4, p. 420-427 8 p.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Role of social business for sustainable regional tourism growth in Australia

    FATIMA, J. & Haque, S., 5 Aug 2019, p. 1-2. 2 p.

    Research output: Contribution to conference (non-published works)Paper

  • Activities

    • 1 Hosting an academic visitor

    Hazliza Haron

    Johra Fatima (Host)
    23 Sep 2019

    Activity: Hosting a visitorHosting an academic visitor