Dr Johra K Fatima is a Senior Lecturer in Canberra Business School. She holds a PhD from UNSW, Sydney. Her current research interests span around consumer psychology, consumer awareness, services relationship building, retail marketing and consumer emotion. Johra has published in various prestigious journals, including Psychology and Marketing, Journal of Retailing and Consumer Services, Journal of Service Theory and Practice, Journal of Strategic Marketing and Environmental Education Research. She regularly speaks in academic conferences and also an editor of the book titled, ‘Wilderness of Wildlife Tourism’. She received several Category 2 grants (Chief investigator in all projects). As a recognition of her research she has been awarded ‘Dean’s Award for Research Excellence’ in 2018, 2019 and 2021. Her expectations from future research students are that students will be willing to work hard and interested to solve complex quantitative models if they prefer Johra as a supervisor.

Areas of research interests are: 

-Service relationships (B2B or B2C)

-Retail marketing (Omnichannel, BOPS)

-Consumer psychology

-Emotional decision making in purchase

Email potential topic of your interest that suits with any of the following broad category,

- Service encounters in retail marketing

- Consumer awareness

- Consumer psychology

- Consumer emotion and emotional decision making in purchase

- Relationship building and maintainance (both B2B and B2C context)

- Use of artificial intelligence (AI) in relationship building, consumer awareness or service delivery