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Johra FATIMA

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Johra FATIMA

 https://orcid.org/0000-0001-6231-3270

Accepting PhD Students

PhD projects

Email potential topic of your interest that suits with any of the following broad category,
- Service encounters in retail marketing
- Consumer awareness
- Consumer psychology
- Consumer emotion and emotional decision making in purchase
- Relationship building and maintenance (both B2B and B2C context)
- Use of artificial intelligence (AI) in relationship building, consumer awareness or service delivery

20082026

Research activity per year

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