Research output per year
Research output per year
Personal profile
Biography
Dr Momoko Fujita is a Senior Lecturer in Communication and Media (Digital Marketing). Her research focuses on the role of digital technologies in enhancing stakeholder experience and relationships. Her work has appeared in leading international journals, including Technological Forecasting and Social Change and the Journal of Business Research. Prior to entering academia, she worked in various digital marketing roles in the public and private sectors, including tertiary education, aquaculture, and information and communications technology. She brings a wealth of industry experience and knowledge to her teaching, research, and service.
Roles
- Convener for Graduate Certificate in Digital Marketing
Research interests
- Digital and social media marketing
- Digital transformation
- Digital acculturation and identity
- Marketing analytics
- Customer experience
- AI for good
- Student engagement and educational tourism
Metrics
Scopus h-index 6 as at March 2023
Funding
Fujita, M. (Lead Chief Investigator) & Jiang, Y. (2021 - 2022), Fostering WA international students' employability capitals, StudyPerth Innovation Fund, AU$34,100.
ANZMAC Doctoral Colloquium Travel Award (2015), AU$1,000.
Current projects
- Brand-consumer mimicry in social media
- Marketer acculturation in the digital age
- Mobile students' career immersion experiences: An educational tourism perspective
- Migrants' political participation in social media
- Using online communities to support SMEs’ adoption and use of emerging digital technologies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Enhancing student-university relationships through social media brand communities: An identity theories perspective, University of Western Australia
Award Date: 26 Jul 2019
External positions
Honorary Research Fellow, University of Western Australia
Dec 2022 → …
Social Media Editor, Journal of Service Theory and Practice
Oct 2022 → …
Fingerprint
Dive into the research topics where Momoko Fujita is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 6 Article
-
Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions
Fujita, M., Harrigan, P., Soutar, G. N., Kumar Roy, S. & Roy, R., Dec 2020, In: Journal of Business Research. 121, p. 642-654 13 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
The strategic co-creation of content and student experiences in social media: An identity theories perspective
Fujita, M., Harrigan, P. & Soutar, G. N., 14 Jan 2019, In: Qualitative Market Research. 22, 1, p. 50-69 20 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Two-way acculturation in social media: The role of institutional efforts
Fujita, M., Harrigan, P., Roy, S. K. & Soutar, G., Aug 2019, In: Technological Forecasting and Social Change. 145, p. 532-542 11 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE
Fujita, M., Harrigan, P. & Soutar, G. N., 3 Apr 2018, In: Journal of Marketing Theory and Practice. 26, 1-2, p. 55-71 17 p.Research output: Contribution to journal › Article › peer-review
43 Citations (Scopus) -
A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
Fujita, M., Harrigan, P. & Soutar, G., 3 Apr 2017, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 27, 2, p. 148-164 17 p.Research output: Contribution to journal › Article › peer-review
11 Citations (SciVal)