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Dr Momoko Fujita is a Senior Lecturer in Communication and Media (Digital Marketing). Her research focuses on the role of digital technologies in enhancing stakeholder experience and relationships. Her work has appeared in leading international journals, including Technological Forecasting and Social Change and the Journal of Business Research. Prior to entering academia, she worked in various digital marketing roles in the public and private sectors, including tertiary education, aquaculture, and information and communications technology. She brings a wealth of industry experience and knowledge to her teaching, research, and service.


  • Convener for Graduate Certificate in Digital Marketing

Research interests

  • Digital and social media marketing
  • Digital transformation
  • Digital acculturation and identity
  • Marketing analytics
  • Customer experience
  • AI for good
  • Student engagement and educational tourism


Scopus h-index 6 as at March 2023


Fujita, M. (Lead Chief Investigator) & Jiang, Y. (2021 - 2022), Fostering WA international students' employability capitals, StudyPerth Innovation Fund, AU$34,100.

ANZMAC Doctoral Colloquium Travel Award (2015), AU$1,000.

Current projects

  • Brand-consumer mimicry in social media
  • Marketer acculturation in the digital age
  • Mobile students' career immersion experiences: An educational tourism perspective
  • Migrants' political participation in social media
  • Using online communities to support SMEs’ adoption and use of emerging digital technologies

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, Enhancing student-university relationships through social media brand communities: An identity theories perspective, University of Western Australia

Award Date: 26 Jul 2019

External positions

Honorary Research Fellow, University of Western Australia

Dec 2022 → …

Social Media Editor, Journal of Service Theory and Practice

Oct 2022 → …


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