Dr Momoko Fujita is a Senior Lecturer in Communications and Media and the Deputy Director of the News & Media Research Centre. Her research focuses on how emerging digital communication and media technologies shape user behaviour and influence well-being. Her work has appeared in leading international journals, including Technological Forecasting and Social Change and the Journal of Business Research. Prior to entering academia, she worked in various digital marketing roles in the public and private sectors, including tertiary education, aquaculture, and information and communication technology. She brings a wealth of industry experience and scholarly knowledge to her teaching, research, and service.

• Deputy Director, News & Media Research Centre
• Course convener, Graduate Certificate in Digital Marketing

• Positive/negative impact of social media influencers and online communities on user well-being
• User-generated content related to harmful products
• Algorithmic bias and responsible use of AI in social media content curation
• How digital environment shapes social identity and engagement
• Digital and social media marketing for good
• Computational social media research

• Khan, I. (CI), Fujita, M. (CI), Yang, H. (CoI), Hussein, A. (CoI), Loh, J. (CoI), Johns, R. (CoI), & Park, S. (CoI) (2026-2027), Deepfakes, political advertising, and democratic trust: A multidisciplinary investigation of cognitive, emotional, and policy responses in Australia, DVC Seed Funding Scheme, University of Canberra, AU$49,946.
• Fujita, M. (CI) (2026), Gambling influencers: How creator-driven gambling content drives engagement on TikTok, UC ReD IGNITE funding, University of Canberra, AU$10,000.
• Park, S. (CI), Nolan, D. (CI), Lee, J. Y. (CI), Fujita, M. (CI), McGuinness, K. (CI) (2026), ACMA Media Diversity Research, Australian Communications and Media Authority, AU$43,056.
• McCallum, K. (CI), Park, S. (CI), Lee, J. Y. (CI), Fisher, C. (CI), Haw, A. (CI), O'Neil, M. (CI), FUJITA, M. (CI), Ross, A. (CI), Nolan, D. (CI), McGuiness, K. (CI), & Hussein, A. (CoI) (2025), Political misinformation and media literacy: Australian election 2025, University of Canberra, AU$87,222.
• Park, S. (CI), Lee, J. Y. (CoI), McGuiness, K. (CoI), Fujita, M. (CoI) (2024-2025), Sense of belonging among multilingual audiences in Australia 2024, SBS Australia, AU$ 41,250.
• Emerging Researcher Development Funding (2023), University of Canberra, AU$ 5,000.
• Fujita, M. (CI) & Jiang, Y. (CI) (2021 - 2022), Fostering WA international students' employability capitals, StudyPerth Innovation Fund, AU$ 34,100.
• ANZMAC Doctoral Student Travel Award (2015), AU$1,000.

• Gambling influencers and consumption communities on social media
• Deepfake political advertising
• Australian Federal Election Misinformation Watch
• Media diveristy
• Brand-consumer mimicry in social media

Current HDR supervision

• Adolescents' sexting behaviour in social media (PhD)
• Spiritual influencers (MRes)
• Open source smart cities and civic engagement (PhD)
• Fact-checking websites and fake news on social media (PhD)
• Young people's digital literacy and lifelong learning (PhD)
• Social media news desertification (PhD)
• Migration communities on social media (MRes)