Dr Momoko Fujita is a Senior Lecturer in Communications and Media. Her research focuses on the positive and negative influences of digital media on consumer behaviour and well-being. Her work has appeared in leading international journals, including Technological Forecasting and Social Change and the Journal of Business Research. Prior to entering academia, she worked in various digital marketing roles in the public and private sectors, including tertiary education, aquaculture, and information and communication technology. She brings a wealth of industry experience and scholarly knowledge to her teaching, research, and service.

• Course convener for Graduate Certificate in Digital Marketing

• Digital and social media marketing
• Positive/negative impact of social media influencers and consumption communities on consumer well-being
• User-generated content about addictive products
• Algorithmic bias and responsible use of AI in social media content curation
• Digital acculturation and identity
• Digital consumer engagement and experience

• McCallum, K. (CI), Park, S. (CI), Lee, J. Y. (CI), Fisher, C. (CI), Haw, A. (CI), O'Neil, M. (CI), FUJITA, M. (CI), Ross, A. (CI), NOlan, D. (CI), McGuiness, K. (CI), & Hussein, A. (CoI) (2025), Political misinformation and media literacy: Australian election 2025, University of Canberra, AU$87,222.
• Khan, I. (CI) & Fujita, M. (CoI) (2025), Impact of a geo-targeted Heart Health Check social media campaign on general practice attendance in high-risk regions, National Heart Foundation of Australia, AU$ 6,000.
• Park, S. (CI), Lee, J. Y. (CoI), McGuiness, K. (CoI), Fujita, M. (CoI) (2024-2025), Sense of belonging among multilingual audiences in Australia 2024, SBS Australia, AU$ 41,250.
• Emerging Researcher Development Funding (2023), University of Canberra, AU$ 5,000.
• Fujita, M. (CI) & Jiang, Y. (CI) (2021 - 2022), Fostering WA international students' employability capitals, StudyPerth Innovation Fund, AU$ 34,100.
• ANZMAC Doctoral Student Travel Award (2015), AU$1,000.

• Australian Federal Election Misinformation Watch (AFEM Watch)
• Heart health promotion through geo-targeting advertising
• Gambling influencers and consumption communities on social media
• Brand-consumer mimicry in social media

Current HDR supervision

• Adolescents' risk-taking behaviour on social media (PhD)
• Spiritual influencers (Master by Research)
• Open source smart cities and civic engagement (PhD)
• Social media and migration decisions (Master by Research)
• Fact-checking website and fake news on social media (PhD)
• Young people's digital literacy and lifelong learning (PhD)