Research output per year
Research output per year
Search results
-
2020
Enhancing member-institution relationships through social media: the role of other-user engagement behavior and similarity perceptions
Fujita, M., Harrigan, P., Soutar, G. N., Kumar Roy, S. & Roy, R., Dec 2020, In: Journal of Business Research. 121, p. 642-654 13 p.Research output: Contribution to journal › Article › peer-review
22 Citations (Scopus) -
2019
The strategic co-creation of content and student experiences in social media: an identity theories perspective
Fujita, M., Harrigan, P. & Soutar, G. N., 14 Jan 2019, In: Qualitative Market Research. 22, 1, p. 50-69 20 p.Research output: Contribution to journal › Article › peer-review
18 Citations (Scopus) -
Two-way acculturation in social media: The role of institutional efforts
Fujita, M., Harrigan, P., Roy, S. K. & Soutar, G., Aug 2019, In: Technological Forecasting and Social Change. 145, p. 532-542 11 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
2018
Capturing and co-creating student experiences in social media: a social identity theory perspective
Fujita, M., Harrigan, P. & Soutar, G. N., 3 Apr 2018, In: Journal of Marketing Theory and Practice. 26, 1-2, p. 55-71 17 p.Research output: Contribution to journal › Article › peer-review
77 Citations (Scopus) -
2017
A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
Fujita, M., Harrigan, P. & Soutar, G., 3 Apr 2017, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 27, 2, p. 148-164 17 p.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
International students’ engagement in their university’s social media: an exploratory study
Fujita, M., Harrigan, P. & Soutar, G. N., 11 Sept 2017, In: International Journal of Educational Management. 31, 7, p. 1119-1134 16 p.Research output: Contribution to journal › Article › peer-review
27 Citations (Scopus)