Naomi Dale

Naomi is an Associate Professor of Management and Program Director for the Bachelor of Business and the Bachelor of Event and Tourism Management at the University of Canberra. Naomi has been teaching and researching in the Tourism Discipline at UC since 2006. She was the recipient of an Australian Post Graduate Award scholarship and her Ph.D. investigated destination choice by school excursion groups in Australia. She is President of the National Capital Attractions Association, coordinator of the Visitor Research Forum and a board member of the Australian Tourism Industry Council (ATIC). Naomi’s research is concerned with Learning and Engagement in Tourism. This incorporates research in the specific areas of educational tourism, policy impacts of curriculum, and visitor research at cultural institutions and national capital attractions. It also captures emerging research interests in the application of social media, and strategies for engagement through e-platforms (in teaching, tourism, and events). Other key areas are around consumer behaviour and marketing.