Naomi DALE

Before taking on the role of Adjunct Professor, Naomi was a Professor of Management and Associate Dean Curriculum & Students in the Faculty of Business, Government and Law at the University of Canberra, where she had been teaching and researching in the Tourism Discipline since 2006. She was the recipient of an Australian Post Graduate Award scholarship and her Ph.D. investigated destination choice by school excursion groups in Australia. She is CEO of the Canberra Region Tourism Industry Council (CRTIC), coordinator of the Visitor Research Forum and an Executive member of the Australian Tourism Industry Council (ATIC), the Council for Australasian Tourism and Hospitality Education (CAUTHE) and the ACT Branch of Higher Education Research and Development Society of Australasia (HERDSA). Naomi’s research was concerned with Learning and Engagement in Tourism, incorporating research in the specific areas of educational tourism, policy impacts of curriculum, and visitor research at cultural institutions and national capital attractions. It also captured emerging research interests in the application of social media, and strategies for engagement through e-platforms (in teaching, tourism, and events). Other key areas were around consumer behaviour and marketing.