Projects per year
Personal profile
Biography
Prue Robson is a Lecturer in Communication and Media and the Discipline Lead for the Corporate and Public Communication degree at the University of Canberra, where she is also a PhD Candidate.
Prue's research interests include public relations, place communication, stakeholder engagement, and social media. She is specifically interested in applying public relations theory and practice to places, and her doctoral research examines how effective place image communications are at having prospective residents view a place as desirable to live. Her research has been published in Public Relations Review, PRism and the Asia Pacific Public Relations Journal.
Prue has taught public relations and strategic communication to undergraduates since 2009 and has twice been awarded the Faculty of Arts & Design Teaching Innovation Award. Her pedagogy focuses on using technology, authentic assessment, and experiential learning to improve student engagement and graduate outcomes.
Education/Academic qualification
Bachelor, Bachelor of Communication (Honours), University of Newcastle
Award Date: 6 May 2011
Bachelor, Bachelor of Business/Bachelor of Communication, University of Newcastle
Award Date: 18 Apr 2007
PhD
2015 → …
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- 1 Similar Profiles
Projects
- 1 Finished
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Motivating ACT Youth Engagement Pilot
MCCALLUM, K. (CI), WALSH, B. (CoI) & ROBSON, P. (RA)
1/09/19 → 31/05/20
Project: Research
Research output
- 1 Article
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Public relations and place branding: Friend, foe or just ignored? A systematic review
Robson, P., Dec 2021, In: Public Relations Review. 47, 5, p. 1-11 11 p., 102096.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)