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Biography

Raechel Johns (B Com, M Mkt, GCHE, MHE, PhD) is the Head of the Canberra Business School. A Professor in Marketing and Service Management, Raechel’s expertise includes customer value, technology marketing and Transformative Service. Her research interests include self-service technologies, internet marketing, social media, vulnerable communities and Transformative Service Research.

Prior to her academic career, Raechel worked in Marketing in the IT industry and internet based organisations and this industry experience intersects with her research interests. Her first marketing role was in retail, as the Marketing Manager of a shopping centre. 

Area of Supervision:

Services Marketing, particularly Transformative Service Research, Vulnerable Consumers, Community Wellbeing, Technology facilitated service delivery, Social Media use

Other topics of interest include:

technology, internet marketing, social media, not for profit marketing, customer value, relationships 

Involvement in PhD Supervisory Panels:

Raechel Johns is happy to participate in relevant supervisory panels

Current Projects

Research related to the Transformative Service Mediator (Johns and Davey, 2009)

Research related to Transformative Service Research / vulnerable consumers/ community wellbeing

Research related to technology use in communities, organisations and to facilitate relationships or service delivery

 

 

Fingerprint Dive into the research topics where Raechel Johns is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects 2007 2017

Research Output 2003 2019

1 Citation (Scopus)

Introducing the transformative service mediator: Value creation with vulnerable consumers

Johns, R. & Davey, J., 11 Feb 2019, In : Journal of Services Marketing. 33, 1, p. 5-15 11 p.

Research output: Contribution to journalArticle

Mediator
Vulnerable consumers
Value creation
Value co-creation
Vulnerability
3 Citations (Scopus)

M-payment adoption for bottom of pyramid segment: an empirical investigation

Hussain, M., MOLLIK, A., JOHNS, R. & Rahman, M. S., 2019, In : International Journal of Bank Marketing. 37, 1, p. 362-381 21 p.

Research output: Contribution to journalArticle

Payment
Empirical investigation
Expectancy
Behavioral intention
Lifestyle

Regulatory influences on CSR practices within banks in an emerging economy: Do banks merely comply?

Khan, H. Z., Bose, S. & Johns, R., Jul 2019, In : Critical Perspectives on Accounting. p. 1-20 20 p., 102096.

Research output: Contribution to journalArticle

social responsibility
bank
Bangladesh
economy
central bank

The role of empathy in the service experience

Tan, A. H. T., Muskat, B. & Johns, R., 21 Aug 2019, In : Journal of Service Theory and Practice. 29, 2, p. 142-164 23 p.

Research output: Contribution to journalArticle

Empathy
Service experience
Staff
Servicing
Service provision

The social media tourist gaze: social media photography and its disruption at the zoo

WALSH, M., JOHNS, R. & Dale, N. F., 10 Sep 2019, In : Information Technology and Tourism. 21, 3, p. 391-412 22 p.

Research output: Contribution to journalArticle

Photography
photography
social media
tourist
experience