Projects per year
Personal profile
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Biography
Raechel Johns (B Com, M Mkt, GCHE, MHE, PhD) is the Head of the Canberra Business School. A Professor in Marketing and Service Management, Raechel’s expertise includes customer value, technology marketing and Transformative Service. Her research interests include self-service technologies, internet marketing, social media, vulnerable communities and Transformative Service Research.
Prior to her academic career, Raechel worked in Marketing in the IT industry and internet based organisations and this industry experience intersects with her research interests. Her first marketing role was in retail, as the Marketing Manager of a shopping centre.
Area of Supervision:
Services Marketing, particularly Transformative Service Research, Vulnerable Consumers, Community Wellbeing, Technology facilitated service delivery, Social Media use
Other topics of interest include:
technology, internet marketing, social media, not for profit marketing, customer value, relationships
Involvement in PhD Supervisory Panels:
Raechel Johns is happy to participate in relevant supervisory panels
Current Projects
Research related to the Transformative Service Mediator (Johns and Davey, 2009)
Research related to Transformative Service Research / vulnerable consumers/ community wellbeing
Research related to technology use in communities, organisations and to facilitate relationships or service delivery
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Collaborations and top research areas from the last five years
Projects
- 10 Finished
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Impact of short-term rentals for holiday-makers on the availability of long-term rental supply
DALE, N., JOHNS, R. & FREYENS, B.
5/03/24 → 30/04/24
Project: Research
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Assessing Workforce Shortages and identifying barriers to workforce attraction in the ACT
JOHNS, R., GONG, X., DALE, N., FREYENS, B. & Fear, J.
23/03/22 → 23/09/22
Project: Research
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Understanding gambling harms in the digital age
HOLLAND, K., MCCALLUM, K., FISHER, C., JOHNS, R., ORDWAY, C., DALE, N., BROWN, T., ROCHE, M., George, A. & DAVEY, R.
21/01/22 → 30/04/24
Project: Research
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Scoping review and synthesis of evidence of the impact of policy and regulatory settings on the potential for mitigating gambling harm
JOHNS, R., DALE, N., ORDWAY, C., BROWN, T., FISHER, C., George, A., HOLLAND, K., MCCALLUM, K., ROCHE, M. & DAVEY, R.
21/01/22 → 31/08/24
Project: Research
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Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
Wako, A., Fatima, J. K. & Johns, R., Jan 2025, In: Journal of Consumer Behaviour. 24, 1, p. 455-469 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Investigating the influence of perceived humanization of service encounters on value creation of chatbot-assisted services
KHAN, I., FATIMA, J., Bahmanni, S., CHATRATH, S. K., Dale, N. F. & JOHNS, R., 22 Jan 2025, In: Journal of Service Theory and Practice. 35, 1, p. 56-88 33 p.Research output: Contribution to journal › Article › peer-review
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Can 21st century women have the best of both worlds? Reality or dream?
Loh, J., Johns, R. & English, R., 11 Dec 2024, In: Qualitative Research in Organizations and Management. 19, 4, p. 309-329 21 p.Research output: Contribution to journal › Article › peer-review
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Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
Fatima, J., Khan, I., Bahmanni, S., Chatrath, S. K., Dale, N. F. & Johns, R., Mar 2024, In: Journal of Retailing and Consumer Services. 77, p. 1-10 10 p., 103666.Research output: Contribution to journal › Article › peer-review
Open AccessFile129 Downloads (Pure) -
Service system resilience under resource scarcity: from vulnerability to balanced centricity
Leino, H. M., Davey, J. & Johns, R., 5 Jan 2024, In: Journal of Services Marketing. 38, 1, p. 113-130 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)49 Downloads (Pure)