Research output per year

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Raechel Johns (B Com, M Mkt, GCHE, MHE, PhD) is the Head of the Canberra Business School. A Professor in Marketing and Service Management, Raechel’s expertise includes customer value, technology marketing and Transformative Service. Her research interests include self-service technologies, internet marketing, social media, vulnerable communities and Transformative Service Research.

Prior to her academic career, Raechel worked in Marketing in the IT industry and internet based organisations and this industry experience intersects with her research interests. Her first marketing role was in retail, as the Marketing Manager of a shopping centre. 

Area of Supervision:

Services Marketing, particularly Transformative Service Research, Vulnerable Consumers, Community Wellbeing, Technology facilitated service delivery, Social Media use

Other topics of interest include:

technology, internet marketing, social media, not for profit marketing, customer value, relationships 

Involvement in PhD Supervisory Panels:

Raechel Johns is happy to participate in relevant supervisory panels

Current Projects

Research related to the Transformative Service Mediator (Johns and Davey, 2009)

Research related to Transformative Service Research / vulnerable consumers/ community wellbeing

Research related to technology use in communities, organisations and to facilitate relationships or service delivery



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Research Output

Consumer well-being research: integrating social marketing and service research

Johns, R., 6 Jan 2020, In : Journal of Social Marketing. 10, 1, p. 125-138 14 p.

Research output: Contribution to journalArticle

  • Regulatory influences on CSR practices within banks in an emerging economy: Do banks merely comply?

    Khan, H. Z., Bose, S. & Johns, R., Sep 2020, In : Critical Perspectives on Accounting. 71, p. 1-20 20 p., 102096.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    #travelgram: live tourist snaps have turned solo adventures into social occasions

    Walsh, M., Dale, N. F. & Johns, R., 27 Dec 2019, The Conversation, 2019, p. 1-7 7 p.

    Research output: Contribution to Newspaper/Magazine/BulletinArticle

    Open Access
  • 9 Downloads (Pure)

    Health consumers’ social media adoption behaviours: evidence from Australia

    Khan, I., Saleh, A., Johns, R. & Quazi, A. M., Dec 2019, p. 1244-1244. 1 p.

    Research output: Contribution to conference (non-published works)Abstract