Dietrich, T.,
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Drennan, J.,
Russell-Bennett, R.,
Leo, C. &
Connor, J.,
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & S. Winer, R. (eds.).
Springer,
p. 413-414 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review