Tom Chen is Associate Professor in marketing in the Canberra Business School at the University of Canberra, Australia. He holds an honorary position at the Research School of Population Health and a visiting fellowship at the Research School of Management at the Australian National University. He obtained his PhD from the Queensland University of Technology in 2011. Tom’s research interests span service research, marketing theory and marketing strategy, and include co-creation and engagement. His current research focuses on co-creation initiatives and solutions, co-creative consumers’ psychological states, customer initiation of value co-creation, and customer engagement strategies, particularly in the context of disruptive service systems (e.g., smart cities and platform economies), as well as healthcare service provision and wellbeing. 

He is named the "Australia’s research field leader in Marketing 2020" by the Australian (https://specialreports.theaustralian.com.au/1540291/11/). He is the co-founder of the Co-creation in Service and Customer Engagement (CCIS-CE) Symposium and the Sharing Smart Cities Consortium. He has published in the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the European Journal of Marketing, the Journal of Business Research, the Journal of Service Management, the Journal of Service Theory and Practice, the Journal of Retailing and Consumer Services, the Journal of Marketing Management, and the Journal of Product & Brand Management, among others. He serves on the editorial boards of the Journal of Service Theory and Practice, the Service Industries Journal and the Journal of Service Marketing. He is also a board member and the Regional Officer (Australia) of the AMA SERVSIG.