A critical appraisal of the relational management paradigm in an international setting: A future research agenda

Abu SALEH, M. Yunus Ali, Ali QUAZI, Rumintha Wickramasekera

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

In the mainstream relationship management literature, critical appraisal of the relationship paradigm in an international setting is virtually non-existent. The extant literature reveals a gap in terms of linking relationship management theories with international management. Furthermore, little research attention has been paid to synthesise the existing theories in a cohesive manner towards developing a theoretical paradigm in the interface of the importer-supplier relationship dyad. Thus, the purpose of this paper is to strengthen the theoretical grounds of relationship marketing in an international setting in an importer-exporter relationship context
Original languageEnglish
Pages (from-to)268-289
Number of pages22
JournalManagement Decision
Volume53
Issue number2
DOIs
Publication statusPublished - 2015

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