Abstract
In the mainstream relationship management literature, critical appraisal of the relationship paradigm in an international setting is virtually non-existent. The extant literature reveals a gap in terms of linking relationship management theories with international management. Furthermore, little research attention has been paid to synthesise the existing theories in a cohesive manner towards developing a theoretical paradigm in the interface of the importer-supplier relationship dyad. Thus, the purpose of this paper is to strengthen the theoretical grounds of relationship marketing in an international setting in an importer-exporter relationship context
Original language | English |
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Pages (from-to) | 268-289 |
Number of pages | 22 |
Journal | Management Decision |
Volume | 53 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2015 |