A longitudinal study on the relation between adolescents' media use and personality: A secondary analysis of the Korea Youth Panel Survey 2003-2006

Kim Tae-Yong, Sora Park

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Despite the significance of the Question of whether media use changes a person's personality or vice versa, not many studies attempt to directly answer the question. This study attempts to compare and verify the relation between adolescents' media use and personality, through an analysis of the National Youth Policy Institute's Korea Youth Panel Survey 2003-2006. Our analysis of longitudinal relation based on the massive data produced the following results: the hypothesis that the use of specific media leads to certain personality does not conflict with the hypothesis that certain people favor specific media. In other words. depending on how long one uses a specific media, his or her personality such as self-satisfaction and gender bias can change. Moreover, depending on the type of personality one has. the use of media like TV, games, and mobile phone also varied. According to this study, the use of TV and games weakened adolescents' self-satisfaction while adolescents with low self-satisfaction also used TV and games to a greater degree. We suggest that there is a vicious cycle occurring between the adolescents' use of TV and games and their self-esteem, self-confidence, and life satisfaction. Because this study was a secondary analysis of pre-existing data, it has its flaws, especially in the sense that we could not measure the media use variables elaborately. Also, the scope of the personality variables were somewhat insufficient. The study has its limitations in that we did not use advanced statistical tools in identifying the correlation between the media use variables and the personality variables
Original languageUndefined
Pages (from-to)173-201
Number of pages29
JournalJournal of Communication Research
Issue number1
Publication statusPublished - 2008

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