A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Keyphrases

• Netnography 100%
• Collaborative Co-creation 100%
• Social Media Brand Community 100%
• Student Experience 66%
• Co-creation Process 66%
• Student Staff 33%
• Australian Universities 33%
• Education Services 33%
• Higher Education 33%
• School Students 33%
• Student Artifacts 33%
• Social Media 33%
• Co-authoring 33%
• Co-creation 33%
• Student Services 33%
• Value Creation 33%
• Reciprocal Relationship 33%
• University Role 33%
• Service Context 33%
• Subculture 33%
• Social Media Strategy 33%
• Netnographic Analysis 33%
• Empowering Employees 33%
• Empowering Students 33%
• Brand Story 33%
• Brand Meaning 33%
• Co-creation Experience 33%
• Visual Narrative 33%
• Facebook Brand Page 33%

Social Sciences

• Co-Creation 100%
• Brand Community 100%
• Netnography 100%
• Student Experience 28%
• Narrative 14%
• Media Strategy 14%
• Facebook 14%
• Subcultures 14%

Psychology

• Narrative 100%
• Facebook 100%
• Reciprocal Relationship 100%