This paper presents some early results from research in progress investigating whether the use of market segmentation can aid in the design of e-Government services. It reviews the formal characteristics of market segmentations and then proposes measurement dimensions to aid in identifying e-Government service segments in a previously defined segmentation. Initial findings from analysis of transaction data for e-Government services reinforce the belief that the segmentation proposed is mutually exclusive and exhaustive.
|Title of host publication||Proceedings of the 5th European Conference on e-Government, ECEG 2005|
|Number of pages||11|
|Publication status||Published - 1 Dec 2005|
|Event||5th European Conference on e-Government, ECEG 2005 - Antwerp, Belgium|
Duration: 16 Jun 2005 → 17 Jun 2005
|Conference||5th European Conference on e-Government, ECEG 2005|
|Period||16/06/05 → 17/06/05|