A preliminary analysis of an e-Government market segmentation

Tim Turner, Andrea Schwager, Ahmed Imran

Research output: A Conference proceeding or a Chapter in BookConference contribution

1 Citation (Scopus)

Abstract

This paper presents some early results from research in progress investigating whether the use of market segmentation can aid in the design of e-Government services. It reviews the formal characteristics of market segmentations and then proposes measurement dimensions to aid in identifying e-Government service segments in a previously defined segmentation. Initial findings from analysis of transaction data for e-Government services reinforce the belief that the segmentation proposed is mutually exclusive and exhaustive.

Original languageEnglish
Title of host publicationProceedings of the 5th European Conference on e-Government, ECEG 2005
Pages409-419
Number of pages11
Publication statusPublished - 1 Dec 2005
Externally publishedYes
Event5th European Conference on e-Government, ECEG 2005 - Antwerp, Belgium
Duration: 16 Jun 200517 Jun 2005

Conference

Conference5th European Conference on e-Government, ECEG 2005
CountryBelgium
CityAntwerp
Period16/06/0517/06/05

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