Abstract
This paper presents some early results from research in progress investigating whether the use of market segmentation can aid in the design of e-Government services. It reviews the formal characteristics of market segmentations and then proposes measurement dimensions to aid in identifying e-Government service segments in a previously defined segmentation. Initial findings from analysis of transaction data for e-Government services reinforce the belief that the segmentation proposed is mutually exclusive and exhaustive.
| Original language | English |
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| Title of host publication | Proceedings of the 5th European Conference on e-Government, ECEG 2005 |
| Pages | 409-419 |
| Number of pages | 11 |
| Publication status | Published - 1 Dec 2005 |
| Externally published | Yes |
| Event | 5th European Conference on e-Government, ECEG 2005 - Antwerp, Belgium Duration: 16 Jun 2005 → 17 Jun 2005 |
Conference
| Conference | 5th European Conference on e-Government, ECEG 2005 |
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| Country/Territory | Belgium |
| City | Antwerp |
| Period | 16/06/05 → 17/06/05 |