| Original language | English |
|---|---|
| Title of host publication | Marketing Relevance : 47th Academy of Marketing Conference 2013 : Papers |
| Editors | Anne Marie Doherty |
| Place of Publication | Cardiff, Wales |
| Publisher | University of South Wales |
| Pages | 1-9 |
| Number of pages | 9 |
| Volume | 1 |
| ISBN (Print) | 9781990983800 |
| Publication status | Published - 2013 |
| Event | Academy of Marketing: Marketing Relevance - Cardiff, Cardiff, United Kingdom Duration: 8 Jul 2013 → 11 Jul 2013 https://www.academyofmarketing.org/conference/conference-history/conference-2013/ |
Conference
| Conference | Academy of Marketing |
|---|---|
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 8/07/13 → 11/07/13 |
| Other | In 2013, the University of South Wales hosted the Academy of Marketing Conference in Cardiff. The theme of the conference was Marketing Relevance which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment?Cardiff provided the exciting location where we explored these themes and challenges. Hosted by the University of South Wales, the conference took place in one of our constituent colleges, the prestigious Royal Welsh College of Music and Drama, situated in the heart of the city, close to Cardiff Castle, the National Museum, City Hall and overlooking Bute Park |
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