A Qualitative understanding of the impact of Internet Banking in Relationships between Banks and Commercial Customers

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference (ANZMAC 2008)
EditorsDaniela Spanjard, Sara Denice, Neeru Sharma
Place of PublicationAustralia
PublisherSchool of Marketing, UWS
Pages1-7
Number of pages7
ISBN (Print)9781863081437
Publication statusPublished - 2008
EventANZMAC - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceANZMAC
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Johns, R., & Perrott, B. (2008). A Qualitative understanding of the impact of Internet Banking in Relationships between Banks and Commercial Customers. In D. Spanjard, S. Denice, & N. Sharma (Eds.), Australia New Zealand Marketing Academy Conference (ANZMAC 2008) (pp. 1-7). School of Marketing, UWS. http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S08_/Johns%20%26%20Perrott_S3%20S4%20P1.pdf