Abstract
This paper reviews existing literature on business social responsibility (BSR) aspects relevant to small and medium-sized enterprises (SMEs) and the possible outcomes, from BSR implementation, for SMEs. Previous research is inconclusive regarding the BSR aspects applicable and useful to SMEs and the results thereof to SMEs. BSR is mostly referred to as corporate social responsibility (CSR) or corporate social investment (CSI) and prior research studies thereof mainly focused on the implementation of CSR activities in large enterprises. Although the implementation of BSR activities are important in large enterprises, due to their influence on many stakeholder groups, it is important to identify how smaller enterprises, including SMEs which represents most enterprises in South Africa, can implement BSR activities to positively influence their stakeholder groups. In addition, although the end results of BSR is not necessarily focused on financial gain, it is also essential to determine the possible influence of BSR actions on the financial performance of SMEs. The paper suggests a conceptual framework, with hypotheses to be tested in a follow-up study, regarding BSR in
SMEs and the influence thereof on brand image and financial performance.
SMEs and the influence thereof on brand image and financial performance.
Original language | English |
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Title of host publication | Conference Proceedings of the 24th Annual Conference OF SAIMS - 2012 |
Editors | JMM van den Berg |
Place of Publication | South Africa |
Publisher | The Southern African Institute of Management Scientists (SAIMS) |
Pages | 1029-1046 |
Number of pages | 18 |
ISBN (Print) | 9780620542876 |
Publication status | Published - 2012 |
Event | THE 24TH ANNUAL CONFERENCE OF SAIMS - 2012: “Managing in turbulent times” - Stellenbosch University , Stellenbosch , South Africa Duration: 9 Sept 2012 → 11 Sept 2012 Conference number: 24th |
Conference
Conference | THE 24TH ANNUAL CONFERENCE OF SAIMS - 2012 |
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Abbreviated title | SAIMS 2012 |
Country/Territory | South Africa |
City | Stellenbosch |
Period | 9/09/12 → 11/09/12 |