A review of the business social responsibility aspects and outcomes for SMEs

Bomikazi Zeka, Chantal Rootman

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

This paper reviews existing literature on business social responsibility (BSR) aspects relevant to small and medium-sized enterprises (SMEs) and the possible outcomes, from BSR implementation, for SMEs. Previous research is inconclusive regarding the BSR aspects applicable and useful to SMEs and the results thereof to SMEs. BSR is mostly referred to as corporate social responsibility (CSR) or corporate social investment (CSI) and prior research studies thereof mainly focused on the implementation of CSR activities in large enterprises. Although the implementation of BSR activities are important in large enterprises, due to their influence on many stakeholder groups, it is important to identify how smaller enterprises, including SMEs which represents most enterprises in South Africa, can implement BSR activities to positively influence their stakeholder groups. In addition, although the end results of BSR is not necessarily focused on financial gain, it is also essential to determine the possible influence of BSR actions on the financial performance of SMEs. The paper suggests a conceptual framework, with hypotheses to be tested in a follow-up study, regarding BSR in
SMEs and the influence thereof on brand image and financial performance.
Original languageEnglish
Title of host publicationConference Proceedings of the 24th Annual Conference OF SAIMS - 2012
EditorsJMM van den Berg
Place of PublicationSouth Africa
PublisherThe Southern African Institute of Management Scientists (SAIMS)
Pages1029-1046
Number of pages18
ISBN (Print)9780620542876
Publication statusPublished - 2012
EventTHE 24TH ANNUAL CONFERENCE OF SAIMS - 2012: “Managing in turbulent times” - Stellenbosch University , Stellenbosch , South Africa
Duration: 9 Sep 201211 Sep 2012
Conference number: 24th

Conference

ConferenceTHE 24TH ANNUAL CONFERENCE OF SAIMS - 2012
Abbreviated titleSAIMS 2012
CountrySouth Africa
CityStellenbosch
Period9/09/1211/09/12

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Zeka, B., & Rootman, C. (2012). A review of the business social responsibility aspects and outcomes for SMEs. In JMM. van den Berg (Ed.), Conference Proceedings of the 24th Annual Conference OF SAIMS - 2012 (pp. 1029-1046). South Africa: The Southern African Institute of Management Scientists (SAIMS).