A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability

Keyphrases

• Vulnerability 100%
• Strengths-based 100%
• Social Marketing 100%
• Tacit Knowledge 50%
• Social Marketer 33%
• Consumer Vulnerability 33%
• Evidence-based 16%
• New Evidence 16%
• School Students 16%
• Tertiary Education 16%
• School Leavers 16%
• Widening Participation 16%
• Intervention Effectiveness 16%
• Five Steps 16%
• Co-design Workshop 16%
• Seeking Support 16%
• Evidence-based Process 16%
• Marketing Success 16%

Social Sciences

• Social Marketing 100%
• Evidence-Based 66%
• Framing 33%
• School Leaving 33%
• Consumer Vulnerability 33%
• Co-Design 33%
• Widening Participation 33%

Economics, Econometrics and Finance

• Marketing 100%