A university brand community on social media: A netnographic analysis

Keyphrases

• Social Media 100%
• Brand Community 100%
• Netnographic Analysis 100%
• University Brand 100%
• Community-based 33%
• Australian Universities 33%
• University Community 33%
• Limited Attention 33%
• Community Values 33%
• Community-based Study 33%
• Facebook Page 33%
• Nonprofit Organizations 33%
• Cultural Norms 33%
• Value Creation 33%
• Higher Education Marketing 33%
• Leadership Roles 33%
• Marketing Literature 33%
• Cultural Artifacts 33%
• Brand Story 33%
• Visual Narrative 33%
• Community Markers 33%
• Virtual Brand Community 33%
• Narrative Stories 33%
• Commercial Brands 33%

Social Sciences

• Brand Community 100%
• Narrative 33%
• Community-Based 33%
• Facebook 33%
• Community Study 33%
• Practical Implication 33%