"Advertise in the Chippy": The Importance of "Scoping" Within Social Marketing for the Promotion of Positive Mental Health: A Case Study

Naomi Ellis, Christopher Gidlow, Rachel Davey

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    Background. To maximize often limited resources for health promotion interventions, it is critical to identify and consult with the target population to inform program design and implementation. Objective. To highlight the value of scoping (identifying any barriers or limitations within a target population group) in the initial social marketing phase of targeting physical activity interventions for positive mental health. Method. Semistructured focus groups were undertaken in 2 segmented population groups: Study 1â¿¿ adults (aged between 20 and 50 years) from a deprived community; Study 2â¿¿ older adults (50+ years of age) attending physical activity groups. Discussions centered on health, mental health, physical activity, and methods of promotion.
    Original languageEnglish
    Pages (from-to)277-278
    Number of pages2
    JournalAmerican Journal of Lifestyle Medicine
    Volume6
    Issue number3
    DOIs
    Publication statusPublished - 2012

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    Social Marketing
    Mental Health
    Health Resources
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    Cite this

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    "Advertise in the Chippy": The Importance of "Scoping" Within Social Marketing for the Promotion of Positive Mental Health: A Case Study. / Ellis, Naomi; Gidlow, Christopher; Davey, Rachel.

    In: American Journal of Lifestyle Medicine, Vol. 6, No. 3, 2012, p. 277-278.

    Research output: Contribution to journalArticle

    TY - JOUR

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    AU - Ellis, Naomi

    AU - Gidlow, Christopher

    AU - Davey, Rachel

    PY - 2012

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    N2 - Background. To maximize often limited resources for health promotion interventions, it is critical to identify and consult with the target population to inform program design and implementation. Objective. To highlight the value of scoping (identifying any barriers or limitations within a target population group) in the initial social marketing phase of targeting physical activity interventions for positive mental health. Method. Semistructured focus groups were undertaken in 2 segmented population groups: Study 1â¿¿ adults (aged between 20 and 50 years) from a deprived community; Study 2â¿¿ older adults (50+ years of age) attending physical activity groups. Discussions centered on health, mental health, physical activity, and methods of promotion.

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