Aesthetics versus Usability: What Drives our Product Choices?

Keyphrases

• Aesthetic Factors 50%
• Contact Level 50%
• Design Education 50%
• Negative Perception 50%
• Pre-purchase 50%
• Product Aesthetics 50%
• Product Choice 100%
• Product Design 50%
• Product Selection 100%
• Product Usability 50%
• Purchase Preference 50%
• Response Change 50%
• Usability Factors 50%
• User Interaction 50%
• User Satisfaction 50%

Social Sciences

• Buyers 100%
• Design Education 100%
• Product Design 100%
• User Satisfaction 100%

Computer Science

• Product Design 50%
• Product Selection 100%
• Prospective Buyer 50%
• User Interaction 50%
• User Satisfaction 50%