Al Jazeera in Australia

The Qatar-based Al Jazeera has expanded at great pace since its inception in 1996, growing from a single Arabic-language news channel serving the Middle East, to a multilingual network of dozens of channels broadcasting around the globe. Al Jazeera’s growth in many parts of the world depended on securing satellite and cable/ pay television carriage, but neither of those broadcast channels offered the network significant access to the Australian market. While Al Jazeera has for most of its time in Australia struggled to attract a large television audience, it has experienced success via partnerships with the Australian public broadcasters and through online engagement. Drawing on interviews with key managerial and editorial staff at Al Jazeera and the Australian public broadcasters, this article tracks Al Jazeera’s presence in the Australian media land- scape from the network’s launch until the present day and analyses the network’s strategy with respect to Australian expansion.