An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi, Abu Saleh, Sanjaya Gaur

Research output: A Conference proceeding or a Chapter in BookConference contribution

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Original languageEnglish
Title of host publicationANZMAC 2012 Australian New Zealand Marketing Academy Conference
Editors Jenni, Svetlana, Richard
Place of PublicationUniversity of South Australia, Adelaide
PublisherEhrenberg-Bass, Institute for Marketing
Pages1-7
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2012
EventAustralian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia
Duration: 3 Dec 20126 Dec 2012

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period3/12/126/12/12

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