An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi, Abu Saleh, Sanjaya Gaur

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

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    Original languageEnglish
    Title of host publicationANZMAC 2012 Australian New Zealand Marketing Academy Conference
    Editors Jenni, Svetlana, Richard
    Place of PublicationUniversity of South Australia, Adelaide
    PublisherEhrenberg-Bass, Institute for Marketing
    Pages1-7
    Number of pages7
    ISBN (Print)9780646563305
    Publication statusPublished - 2012
    EventAustralian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia
    Duration: 3 Dec 20126 Dec 2012

    Conference

    ConferenceAustralian & New Zealand Marketing Academy Conference (ANZMAC)
    Country/TerritoryAustralia
    CityAdelaide
    Period3/12/126/12/12

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