An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi; Abu Saleh; Sanjaya Gaur

An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi, Abu Saleh, Sanjaya Gaur

Canberra Business School

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

3 Downloads (Pure)

Original language	English
Title of host publication	ANZMAC 2012 Australian New Zealand Marketing Academy Conference
Editors	Jenni, Svetlana, Richard
Place of Publication	University of South Australia, Adelaide
Publisher	Ehrenberg-Bass, Institute for Marketing
Pages	1-7
Number of pages	7
ISBN (Print)	9780646563305
Publication status	Published - 2012
Event	Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia Duration: 3 Dec 2012 → 6 Dec 2012

Conference

Conference	Australian & New Zealand Marketing Academy Conference (ANZMAC)
Country/Territory	Australia
City	Adelaide
Period	3/12/12 → 6/12/12

Access to Document

http://pandora.nla.gov.au/pan/25410/20130308-0715/anzmac.info/conference/2012/papers/274ANZMACFINAL.pdf

Cite this

@inproceedings{ab602df5e70948e2add19aa7769eee39,

title = "An Analysis of Life Cycle Perspectives of Relationship Marketing",

keywords = "Relationship Marketing, Relationship Management, Relationship Life cycle",

author = "Ali Quazi and Abu Saleh and Sanjaya Gaur",

year = "2012",

language = "English",

isbn = "9780646563305",

pages = "1--7",

editor = "Jenni and Svetlana and Richard",

booktitle = "ANZMAC 2012 Australian New Zealand Marketing Academy Conference",

publisher = "Ehrenberg-Bass, Institute for Marketing",

note = "Australian & New Zealand Marketing Academy Conference (ANZMAC) ; Conference date: 03-12-2012 Through 06-12-2012",

}

Quazi, A, Saleh, A & Gaur, S 2012, An Analysis of Life Cycle Perspectives of Relationship Marketing. in Jenni, Svetlana & Richard (eds), ANZMAC 2012 Australian New Zealand Marketing Academy Conference. Ehrenberg-Bass, Institute for Marketing, University of South Australia, Adelaide, pp. 1-7, Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, South Australia, Australia, 3/12/12. <http://pandora.nla.gov.au/pan/25410/20130308-0715/anzmac.info/conference/2012/papers/274ANZMACFINAL.pdf>

An Analysis of Life Cycle Perspectives of Relationship Marketing. / Quazi, Ali; Saleh, Abu; Gaur, Sanjaya.
ANZMAC 2012 Australian New Zealand Marketing Academy Conference. ed. / Jenni; Svetlana; Richard. University of South Australia, Adelaide: Ehrenberg-Bass, Institute for Marketing, 2012. p. 1-7.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - An Analysis of Life Cycle Perspectives of Relationship Marketing

AU - Quazi, Ali

AU - Saleh, Abu

AU - Gaur, Sanjaya

PY - 2012

Y1 - 2012

KW - Relationship Marketing

KW - Relationship Management

KW - Relationship Life cycle

M3 - Conference contribution

SN - 9780646563305

SP - 1

EP - 7

BT - ANZMAC 2012 Australian New Zealand Marketing Academy Conference

A2 - Jenni, null

A2 - Svetlana, null

A2 - Richard, null

PB - Ehrenberg-Bass, Institute for Marketing

CY - University of South Australia, Adelaide

T2 - Australian & New Zealand Marketing Academy Conference (ANZMAC)

Y2 - 3 December 2012 through 6 December 2012

ER -