An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi, Abu Saleh, Sanjaya Gaur

Research output: A Conference proceeding or a Chapter in BookConference contribution

3 Downloads (Pure)
Original languageEnglish
Title of host publicationANZMAC 2012 Australian New Zealand Marketing Academy Conference
Editors Jenni, Svetlana, Richard
Place of PublicationUniversity of South Australia, Adelaide
PublisherEhrenberg-Bass, Institute for Marketing
Pages1-7
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2012
EventAustralian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia
Duration: 3 Dec 20126 Dec 2012

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period3/12/126/12/12

Cite this

Quazi, A., Saleh, A., & Gaur, S. (2012). An Analysis of Life Cycle Perspectives of Relationship Marketing. In Jenni, Svetlana, & Richard (Eds.), ANZMAC 2012 Australian New Zealand Marketing Academy Conference (pp. 1-7). University of South Australia, Adelaide: Ehrenberg-Bass, Institute for Marketing.
Quazi, Ali ; Saleh, Abu ; Gaur, Sanjaya. / An Analysis of Life Cycle Perspectives of Relationship Marketing. ANZMAC 2012 Australian New Zealand Marketing Academy Conference. editor / Jenni ; Svetlana ; Richard. University of South Australia, Adelaide : Ehrenberg-Bass, Institute for Marketing, 2012. pp. 1-7
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title = "An Analysis of Life Cycle Perspectives of Relationship Marketing",
keywords = "Relationship Marketing, Relationship Management, Relationship Life cycle",
author = "Ali Quazi and Abu Saleh and Sanjaya Gaur",
year = "2012",
language = "English",
isbn = "9780646563305",
pages = "1--7",
editor = "Jenni and Svetlana and Richard",
booktitle = "ANZMAC 2012 Australian New Zealand Marketing Academy Conference",
publisher = "Ehrenberg-Bass, Institute for Marketing",

}

Quazi, A, Saleh, A & Gaur, S 2012, An Analysis of Life Cycle Perspectives of Relationship Marketing. in Jenni, Svetlana & Richard (eds), ANZMAC 2012 Australian New Zealand Marketing Academy Conference. Ehrenberg-Bass, Institute for Marketing, University of South Australia, Adelaide, pp. 1-7, Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 3/12/12.

An Analysis of Life Cycle Perspectives of Relationship Marketing. / Quazi, Ali; Saleh, Abu; Gaur, Sanjaya.

ANZMAC 2012 Australian New Zealand Marketing Academy Conference. ed. / Jenni; Svetlana; Richard. University of South Australia, Adelaide : Ehrenberg-Bass, Institute for Marketing, 2012. p. 1-7.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - An Analysis of Life Cycle Perspectives of Relationship Marketing

AU - Quazi, Ali

AU - Saleh, Abu

AU - Gaur, Sanjaya

PY - 2012

Y1 - 2012

KW - Relationship Marketing

KW - Relationship Management

KW - Relationship Life cycle

M3 - Conference contribution

SN - 9780646563305

SP - 1

EP - 7

BT - ANZMAC 2012 Australian New Zealand Marketing Academy Conference

A2 - Jenni, null

A2 - Svetlana, null

A2 - Richard, null

PB - Ehrenberg-Bass, Institute for Marketing

CY - University of South Australia, Adelaide

ER -

Quazi A, Saleh A, Gaur S. An Analysis of Life Cycle Perspectives of Relationship Marketing. In Jenni, Svetlana, Richard, editors, ANZMAC 2012 Australian New Zealand Marketing Academy Conference. University of South Australia, Adelaide: Ehrenberg-Bass, Institute for Marketing. 2012. p. 1-7