An Analysis of Life Cycle Perspectives of Relationship Marketing

Ali Quazi, Abu Saleh, Sanjaya Gaur

Research output: A Conference proceeding or a Chapter in BookConference contribution

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Original languageEnglish
Title of host publicationANZMAC 2012 Australian New Zealand Marketing Academy Conference
Editors Jenni, Svetlana, Richard
Place of PublicationUniversity of South Australia, Adelaide
PublisherEhrenberg-Bass, Institute for Marketing
Pages1-7
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2012
EventAustralian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Adelaide, Australia
Duration: 3 Dec 20126 Dec 2012

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period3/12/126/12/12

Cite this

Quazi, A., Saleh, A., & Gaur, S. (2012). An Analysis of Life Cycle Perspectives of Relationship Marketing. In Jenni, Svetlana, & Richard (Eds.), ANZMAC 2012 Australian New Zealand Marketing Academy Conference (pp. 1-7). Ehrenberg-Bass, Institute for Marketing. http://pandora.nla.gov.au/pan/25410/20130308-0715/anzmac.info/conference/2012/papers/274ANZMACFINAL.pdf