The application of Escape Theory (Heatherton & Baumeister, 1991) to binge eating was studied in a non-clinical sample of 129 women. Structural equation modelling (SEM) showed a good fit between the Escape Model and the data. Perfectionism strongly predicted aversive self-awareness which, in turn, predicted negative affect. Negative affect predicted levels of avoidant coping which strongly predicted levels of binge eating. Implications for understanding and treating binge eating are considered.