An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective

George Bell, Ali Quazi, Peter CLAYTON

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat
EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
Place of PublicationUWS, NSW
PublisherANZMAC
Pages1-5
Number of pages5
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Bell, G., Quazi, A., & CLAYTON, P. (2008). An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. In D. Spanjaart, S. Denize, & N. Sharma (Eds.), Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat (pp. 1-5). ANZMAC. http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S16_/Bell%20Quazi%20%26%20Clayton_S4%20S3%20P3.pdf