An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective

George Bell, Ali Quazi, Peter CLAYTON

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat
EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
Place of PublicationUWS, NSW
PublisherANZMAC
Pages1-5
Number of pages5
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
Country/TerritoryAustralia
CitySydney
Period1/12/083/12/08

Cite this