@inproceedings{61d5a71e623e477797ca1110929e33d1,
title = "An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective",
author = "George Bell and Ali Quazi and Peter CLAYTON",
year = "2008",
language = "English",
isbn = "1863081445",
pages = "1--5",
editor = "Daniela Spanjaart and Sara Denize and Neeru Sharma",
booktitle = "Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat",
publisher = "ANZMAC",
note = "Australia New Zealand Marketing Academy (ANZMAC) Conference ; Conference date: 01-12-2008 Through 03-12-2008",
}