An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective

George Bell, Ali Quazi, Peter CLAYTON

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat
EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
Place of PublicationUWS, NSW
PublisherANZMAC
Pages1-5
Number of pages5
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Bell, G., Quazi, A., & CLAYTON, P. (2008). An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. In D. Spanjaart, S. Denize, & N. Sharma (Eds.), Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat (pp. 1-5). UWS, NSW: ANZMAC.
Bell, George ; Quazi, Ali ; CLAYTON, Peter. / An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. editor / Daniela Spanjaart ; Sara Denize ; Neeru Sharma. UWS, NSW : ANZMAC, 2008. pp. 1-5
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Bell, G, Quazi, A & CLAYTON, P 2008, An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. in D Spanjaart, S Denize & N Sharma (eds), Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. ANZMAC, UWS, NSW, pp. 1-5, Australia New Zealand Marketing Academy (ANZMAC) Conference, Sydney, Australia, 1/12/08.

An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. / Bell, George; Quazi, Ali; CLAYTON, Peter.

Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. ed. / Daniela Spanjaart; Sara Denize; Neeru Sharma. UWS, NSW : ANZMAC, 2008. p. 1-5.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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AU - Quazi, Ali

AU - CLAYTON, Peter

PY - 2008

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M3 - Conference contribution

SN - 1863081445

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BT - Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat

A2 - Spanjaart, Daniela

A2 - Denize, Sara

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PB - ANZMAC

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Bell G, Quazi A, CLAYTON P. An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. In Spanjaart D, Denize S, Sharma N, editors, Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. UWS, NSW: ANZMAC. 2008. p. 1-5