An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective

George Bell; Ali Quazi; Peter CLAYTON

An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective

George Bell, Ali Quazi, Peter CLAYTON

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat
Editors	Daniela Spanjaart, Sara Denize, Neeru Sharma
Place of Publication	UWS, NSW
Publisher	ANZMAC
Pages	1-5
Number of pages	5
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia Duration: 1 Dec 2008 → 3 Dec 2008

Conference

Conference	Australia New Zealand Marketing Academy (ANZMAC) Conference
Country/Territory	Australia
City	Sydney
Period	1/12/08 → 3/12/08

Access to Document

http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S16_/Bell%20Quazi%20%26%20Clayton_S4%20S3%20P3.pdf

Cite this

Bell, G., Quazi, A., & CLAYTON, P. (2008). An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. In D. Spanjaart, S. Denize, & N. Sharma (Eds.), Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat (pp. 1-5). ANZMAC. http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S16_/Bell%20Quazi%20%26%20Clayton_S4%20S3%20P3.pdf

Bell, George ; Quazi, Ali ; CLAYTON, Peter. / An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. editor / Daniela Spanjaart ; Sara Denize ; Neeru Sharma. UWS, NSW : ANZMAC, 2008. pp. 1-5

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title = "An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective",

author = "George Bell and Ali Quazi and Peter CLAYTON",

year = "2008",

language = "English",

isbn = "1863081445",

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booktitle = "Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat",

publisher = "ANZMAC",

note = "Australia New Zealand Marketing Academy (ANZMAC) Conference ; Conference date: 01-12-2008 Through 03-12-2008",

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Bell, G, Quazi, A & CLAYTON, P 2008, An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. in D Spanjaart, S Denize & N Sharma (eds), Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. ANZMAC, UWS, NSW, pp. 1-5, Australia New Zealand Marketing Academy (ANZMAC) Conference, Sydney, Australia, 1/12/08. <http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S16_/Bell%20Quazi%20%26%20Clayton_S4%20S3%20P3.pdf>

An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. / Bell, George; Quazi, Ali; CLAYTON, Peter.

Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. ed. / Daniela Spanjaart; Sara Denize; Neeru Sharma. UWS, NSW : ANZMAC, 2008. p. 1-5.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

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AU - Quazi, Ali

AU - CLAYTON, Peter

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M3 - Conference contribution

SN - 1863081445

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BT - Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat

A2 - Spanjaart, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - ANZMAC

CY - UWS, NSW

T2 - Australia New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 1 December 2008 through 3 December 2008

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Bell G, Quazi A, CLAYTON P. An Assessment of the Department of Finance and Administration (DoFA) model of program evaluation for Australian Government communication campaigns: A Social Marketing Perspective. In Spanjaart D, Denize S, Sharma N, editors, Australia New Zealand Marketing Academy ANZMAC Conference 2008: Marketing Shifting the Focs from Mainstream to offbeat. UWS, NSW: ANZMAC. 2008. p. 1-5