An Empirical Study on How green Product Lines Stack Up

Martin Nanere, Clare D'Souza, Ali Quazi, Robert Rugimbana

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAustralia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat
    EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
    Place of PublicationUWS, NSW
    PublisherANZMAC
    Pages1-5
    Number of pages5
    ISBN (Print)1863081445
    Publication statusPublished - 2008
    EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
    Duration: 1 Dec 20083 Dec 2008

    Conference

    ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
    Country/TerritoryAustralia
    CitySydney
    Period1/12/083/12/08

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