@inproceedings{b40073cea45c4a2290a3f6c6d44634ac,
title = "An Empirical Study on How green Product Lines Stack Up",
author = "Martin Nanere and Clare D'Souza and Ali Quazi and Robert Rugimbana",
year = "2008",
language = "English",
isbn = "1863081445",
pages = "1--5",
editor = "Daniela Spanjaart and Sara Denize and Neeru Sharma",
booktitle = "Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat",
publisher = "ANZMAC",
note = "Australia New Zealand Marketing Academy (ANZMAC) Conference ; Conference date: 01-12-2008 Through 03-12-2008",
}