An Empirical Study on How green Product Lines Stack Up

Martin Nanere, Clare D'Souza, Ali Quazi, Robert Rugimbana

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat
EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
Place of PublicationUWS, NSW
PublisherANZMAC
Pages1-5
Number of pages5
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Nanere, M., D'Souza, C., Quazi, A., & Rugimbana, R. (2008). An Empirical Study on How green Product Lines Stack Up. In D. Spanjaart, S. Denize, & N. Sharma (Eds.), Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat (pp. 1-5). UWS, NSW: ANZMAC.
Nanere, Martin ; D'Souza, Clare ; Quazi, Ali ; Rugimbana, Robert. / An Empirical Study on How green Product Lines Stack Up. Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat. editor / Daniela Spanjaart ; Sara Denize ; Neeru Sharma. UWS, NSW : ANZMAC, 2008. pp. 1-5
@inproceedings{b40073cea45c4a2290a3f6c6d44634ac,
title = "An Empirical Study on How green Product Lines Stack Up",
author = "Martin Nanere and Clare D'Souza and Ali Quazi and Robert Rugimbana",
year = "2008",
language = "English",
isbn = "1863081445",
pages = "1--5",
editor = "Daniela Spanjaart and Sara Denize and Neeru Sharma",
booktitle = "Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat",
publisher = "ANZMAC",

}

Nanere, M, D'Souza, C, Quazi, A & Rugimbana, R 2008, An Empirical Study on How green Product Lines Stack Up. in D Spanjaart, S Denize & N Sharma (eds), Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat. ANZMAC, UWS, NSW, pp. 1-5, Australia New Zealand Marketing Academy (ANZMAC) Conference, Sydney, Australia, 1/12/08.

An Empirical Study on How green Product Lines Stack Up. / Nanere, Martin; D'Souza, Clare; Quazi, Ali; Rugimbana, Robert.

Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat. ed. / Daniela Spanjaart; Sara Denize; Neeru Sharma. UWS, NSW : ANZMAC, 2008. p. 1-5.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - An Empirical Study on How green Product Lines Stack Up

AU - Nanere, Martin

AU - D'Souza, Clare

AU - Quazi, Ali

AU - Rugimbana, Robert

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 1863081445

SP - 1

EP - 5

BT - Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat

A2 - Spanjaart, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - ANZMAC

CY - UWS, NSW

ER -

Nanere M, D'Souza C, Quazi A, Rugimbana R. An Empirical Study on How green Product Lines Stack Up. In Spanjaart D, Denize S, Sharma N, editors, Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat. UWS, NSW: ANZMAC. 2008. p. 1-5