An Empirical Study on How green Product Lines Stack Up

Martin Nanere, Clare D'Souza, Ali Quazi, Robert Rugimbana

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat
EditorsDaniela Spanjaart, Sara Denize, Neeru Sharma
Place of PublicationUWS, NSW
PublisherANZMAC
Pages1-5
Number of pages5
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralia New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralia New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Nanere, M., D'Souza, C., Quazi, A., & Rugimbana, R. (2008). An Empirical Study on How green Product Lines Stack Up. In D. Spanjaart, S. Denize, & N. Sharma (Eds.), Australia New Zealand Marketing Academy (ANZMAC) Conference 2008: Marketing Shifting the Focus from Mainstream to Offbeat (pp. 1-5). ANZMAC. http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S05_/Nanere%20Dsouza%20Quazi%20%26%20Rugimbana%20S7%20PS%20P1.pdf