An Exploration of the changing nature of corporations in an age of globalisation and branding

Loong Wong, Petra Bouvain

Research output: Contribution to conference (non-published works)Abstract

Original languageEnglish
Publication statusPublished - 2008
Event7th Annual Colloquium of the European Academy of Business in Society (EABIS) - Cranfield, United Kingdom
Duration: 11 Sep 2008 → …

Conference

Conference7th Annual Colloquium of the European Academy of Business in Society (EABIS)
CountryUnited Kingdom
CityCranfield
Period11/09/08 → …

Cite this

Wong, L., & Bouvain, P. (2008). An Exploration of the changing nature of corporations in an age of globalisation and branding. Abstract from 7th Annual Colloquium of the European Academy of Business in Society (EABIS), Cranfield, United Kingdom.