An Interpersonal Perspective on Customer Relationship Management

Byron Keating, Robert Rugimbana, Ali Quazi

    Research output: A Conference proceeding or a Chapter in BookChapter

    Original languageEnglish
    Title of host publicationCreating and Delivering Value in Marketing
    EditorsHarlan E Spotts
    Place of PublicationNA
    PublisherSpringer
    Pages164-164
    Number of pages1
    Edition1
    ISBN (Print)9783319118475
    Publication statusPublished - 2015

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