An Interpersonal Perspective on Customer Relationship Management

Byron Keating, Robert Rugimbana, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookChapter

Original languageEnglish
Title of host publicationCreating and Delivering Value in Marketing
EditorsHarlan E Spotts
Place of PublicationNA
PublisherSpringer
Pages164-164
Number of pages1
Edition1
ISBN (Print)9783319118475
Publication statusPublished - 2015

Cite this

Keating, B., Rugimbana, R., & Quazi, A. (2015). An Interpersonal Perspective on Customer Relationship Management. In H. E. Spotts (Ed.), Creating and Delivering Value in Marketing (1 ed., pp. 164-164). Springer.