Original language | English |
---|---|
Title of host publication | Creating and Delivering Value in Marketing |
Editors | Harlan E Spotts |
Place of Publication | NA |
Publisher | Springer |
Pages | 164-164 |
Number of pages | 1 |
Edition | 1 |
ISBN (Print) | 9783319118475 |
Publication status | Published - 2015 |
An Interpersonal Perspective on Customer Relationship Management
Byron Keating, Robert Rugimbana, Ali Quazi
Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review