An Interpersonal Perspective on Customer Relationship Management

Byron Keating, Robert Rugimbana, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookChapter

Original languageEnglish
Title of host publicationCreating and Delivering Value in Marketing
EditorsHarlan E Spotts
Place of PublicationNA
PublisherSpringer
Pages164-164
Number of pages1
Edition1
ISBN (Print)9783319118475
Publication statusPublished - 2015

Cite this

Keating, B., Rugimbana, R., & Quazi, A. (2015). An Interpersonal Perspective on Customer Relationship Management. In H. E. Spotts (Ed.), Creating and Delivering Value in Marketing (1 ed., pp. 164-164). NA: Springer.
Keating, Byron ; Rugimbana, Robert ; Quazi, Ali. / An Interpersonal Perspective on Customer Relationship Management. Creating and Delivering Value in Marketing. editor / Harlan E Spotts. 1. ed. NA : Springer, 2015. pp. 164-164
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Keating, B, Rugimbana, R & Quazi, A 2015, An Interpersonal Perspective on Customer Relationship Management. in HE Spotts (ed.), Creating and Delivering Value in Marketing. 1 edn, Springer, NA, pp. 164-164.

An Interpersonal Perspective on Customer Relationship Management. / Keating, Byron; Rugimbana, Robert; Quazi, Ali.

Creating and Delivering Value in Marketing. ed. / Harlan E Spotts. 1. ed. NA : Springer, 2015. p. 164-164.

Research output: A Conference proceeding or a Chapter in BookChapter

TY - CHAP

T1 - An Interpersonal Perspective on Customer Relationship Management

AU - Keating, Byron

AU - Rugimbana, Robert

AU - Quazi, Ali

PY - 2015

Y1 - 2015

M3 - Chapter

SN - 9783319118475

SP - 164

EP - 164

BT - Creating and Delivering Value in Marketing

A2 - Spotts, Harlan E

PB - Springer

CY - NA

ER -

Keating B, Rugimbana R, Quazi A. An Interpersonal Perspective on Customer Relationship Management. In Spotts HE, editor, Creating and Delivering Value in Marketing. 1 ed. NA: Springer. 2015. p. 164-164