An understanding of B2B Innovation Adoption Models

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC 2006 Brisbane Conference Proceedings
EditorsDr Eunice Ali
Place of PublicationAustralia
PublisherQUT
Pages1-16
Number of pages16
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CityBrisbane
Period4/12/066/12/06

Cite this

Johns, R., & Perrott, B. (2006). An understanding of B2B Innovation Adoption Models. In D. E. Ali (Ed.), ANZMAC 2006 Brisbane Conference Proceedings (pp. 1-16). Australia: QUT.
Johns, Raechel ; Perrott, Bruce. / An understanding of B2B Innovation Adoption Models. ANZMAC 2006 Brisbane Conference Proceedings. editor / Dr Eunice Ali. Australia : QUT, 2006. pp. 1-16
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title = "An understanding of B2B Innovation Adoption Models",
author = "Raechel Johns and Bruce Perrott",
year = "2006",
language = "English",
isbn = "1741071593",
pages = "1--16",
editor = "Ali, {Dr Eunice}",
booktitle = "ANZMAC 2006 Brisbane Conference Proceedings",
publisher = "QUT",

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Johns, R & Perrott, B 2006, An understanding of B2B Innovation Adoption Models. in DE Ali (ed.), ANZMAC 2006 Brisbane Conference Proceedings. QUT, Australia, pp. 1-16, Australian and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane, Australia, 4/12/06.

An understanding of B2B Innovation Adoption Models. / Johns, Raechel; Perrott, Bruce.

ANZMAC 2006 Brisbane Conference Proceedings. ed. / Dr Eunice Ali. Australia : QUT, 2006. p. 1-16.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - An understanding of B2B Innovation Adoption Models

AU - Johns, Raechel

AU - Perrott, Bruce

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 1741071593

SP - 1

EP - 16

BT - ANZMAC 2006 Brisbane Conference Proceedings

A2 - Ali, Dr Eunice

PB - QUT

CY - Australia

ER -

Johns R, Perrott B. An understanding of B2B Innovation Adoption Models. In Ali DE, editor, ANZMAC 2006 Brisbane Conference Proceedings. Australia: QUT. 2006. p. 1-16