An understanding of B2B Innovation Adoption Models

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC 2006 Brisbane Conference Proceedings
EditorsDr Eunice Ali
Place of PublicationAustralia
PublisherQUT
Pages1-16
Number of pages16
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
CityBrisbane
Period4/12/066/12/06

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