An understanding of B2B Innovation Adoption Models

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2006 Brisbane Conference Proceedings
Editors	Dr Eunice Ali
Place of Publication	Australia
Publisher	QUT
Pages	1-16
Number of pages	16
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference - Brisbane, Australia Duration: 4 Dec 2006 → 6 Dec 2006

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference
Country/Territory	Australia
City	Brisbane
Period	4/12/06 → 6/12/06

Access to Document

@inproceedings{22a40ad5f9dc4c6485a18b5075f90826,

title = "An understanding of B2B Innovation Adoption Models",

author = "Raechel Johns and Bruce Perrott",

year = "2006",

language = "English",

isbn = "1741071593",

pages = "1--16",

editor = "Ali, {Dr Eunice}",

booktitle = "ANZMAC 2006 Brisbane Conference Proceedings",

publisher = "QUT",

note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference ; Conference date: 04-12-2006 Through 06-12-2006",

}

Johns, R & Perrott, B 2006, An understanding of B2B Innovation Adoption Models. in DE Ali (ed.), ANZMAC 2006 Brisbane Conference Proceedings. QUT, Australia, pp. 1-16, Australian and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane, Australia, 4/12/06. <http://pandora.nla.gov.au/pan/25410/20070805-0006/smib.vuw.ac.nz_8081/WWW/ANZMAC2006/documents/Huges_Raechel2.pdf>

TY - GEN

T1 - An understanding of B2B Innovation Adoption Models

AU - Johns, Raechel

AU - Perrott, Bruce

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 1741071593

SP - 1

EP - 16

BT - ANZMAC 2006 Brisbane Conference Proceedings

A2 - Ali, Dr Eunice

PB - QUT

CY - Australia

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 4 December 2006 through 6 December 2006

ER -