TY - CHAP
T1 - Android for enterprise automated systems
AU - Peng, Fanke
AU - AN, Ni
AU - Vecchi, Alessandra
N1 - Publisher Copyright:
© 2018, IGI Global.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/6/19
Y1 - 2017/6/19
N2 - Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.
AB - Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.
UR - http://www.scopus.com/inward/record.url?scp=85027535523&partnerID=8YFLogxK
U2 - 10.4018/978-1-5225-2599-8.ch025
DO - 10.4018/978-1-5225-2599-8.ch025
M3 - Chapter in text book
SN - 9781522525998
T3 - Mobile Commerce: Concepts, Methodologies, Tools, and Applications
SP - 1163
EP - 1178
BT - Mobile Commerce: Concepts, Methodologies, Tools, and Applications (3 Volumes)
A2 - Khosrow-Pour, Mehdi
PB - IGI Global
CY - United States
ER -