Antecedents of service quality and brand performance: a conceptual model

Parves Sultan, Ho Yin Wong, Gabriel Donleavy

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publication9th International Business Research Conference
Place of PublicationAustralia
PublisherWBI
Publication statusPublished - 2008
Externally publishedYes
Event9th International Business Research Conference - Melbourne, Australia
Duration: 24 Nov 200825 Nov 2008

Conference

Conference9th International Business Research Conference
CountryAustralia
CityMelbourne
Period24/11/0825/11/08

Cite this

Sultan, P., Wong, H. Y., & Donleavy, G. (2008). Antecedents of service quality and brand performance: a conceptual model. In 9th International Business Research Conference Australia: WBI.