Antecedents of service quality and brand performance: a conceptual model

Parves Sultan, Ho Yin Wong, Gabriel Donleavy

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publication9th International Business Research Conference
Place of PublicationAustralia
PublisherWBI
Publication statusPublished - 2008
Externally publishedYes
Event9th International Business Research Conference - Melbourne, Australia
Duration: 24 Nov 200825 Nov 2008

Conference

Conference9th International Business Research Conference
CountryAustralia
CityMelbourne
Period24/11/0825/11/08

Cite this

Sultan, P., Wong, H. Y., & Donleavy, G. (2008). Antecedents of service quality and brand performance: a conceptual model. In 9th International Business Research Conference Australia: WBI.
Sultan, Parves ; Wong, Ho Yin ; Donleavy, Gabriel. / Antecedents of service quality and brand performance: a conceptual model. 9th International Business Research Conference. Australia : WBI, 2008.
@inproceedings{a1f90cb462dd49ab92f2132c83605314,
title = "Antecedents of service quality and brand performance: a conceptual model",
author = "Parves Sultan and Wong, {Ho Yin} and Gabriel Donleavy",
year = "2008",
language = "English",
booktitle = "9th International Business Research Conference",
publisher = "WBI",

}

Sultan, P, Wong, HY & Donleavy, G 2008, Antecedents of service quality and brand performance: a conceptual model. in 9th International Business Research Conference. WBI, Australia, 9th International Business Research Conference, Melbourne, Australia, 24/11/08.

Antecedents of service quality and brand performance: a conceptual model. / Sultan, Parves; Wong, Ho Yin; Donleavy, Gabriel.

9th International Business Research Conference. Australia : WBI, 2008.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Antecedents of service quality and brand performance: a conceptual model

AU - Sultan, Parves

AU - Wong, Ho Yin

AU - Donleavy, Gabriel

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - 9th International Business Research Conference

PB - WBI

CY - Australia

ER -

Sultan P, Wong HY, Donleavy G. Antecedents of service quality and brand performance: a conceptual model. In 9th International Business Research Conference. Australia: WBI. 2008