Aotearoa/New Zealand environmental groups and news media relations

Geoffrey Craig

Research output: Contribution to journalArticle

Abstract

The ability of environmental groups to attract and achieve positive news media coverage is a vital feature of successful environmental campaign management. The environment has become an increasingly newsworthy terrain for journalists but a history of antagonism between journalists and environmentalists, as well as more recent pressures of journalistic staff cutbacks, increased productivity demands, and high rotation of ̳rounds‘, has meant that the cultivation of media contacts remains a challenging task for environmental groups. In the organisation of campaigns, groups must choose their modes of environmental advocacy (Cox 2006) in accord with their objectives, and incorporate an appropriate news media strategy
Original languageEnglish
Pages (from-to)55-70
Number of pages16
JournalAustralian Journal of Communication
Volume34
Issue number1
DOIs
Publication statusPublished - 2007
Externally publishedYes

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media relations
New Zealand
news
journalist
campaign
Group
antagonism
productivity
coverage
contact
staff
ability
history
management

Cite this

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Aotearoa/New Zealand environmental groups and news media relations. / Craig, Geoffrey.

In: Australian Journal of Communication, Vol. 34, No. 1, 2007, p. 55-70.

Research output: Contribution to journalArticle

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