TY - JOUR
T1 - 'It is a Pokemon world': The Pokemon franchise and the environment
T2 - The Pokémon franchise and the environment
AU - Bainbridge, Jason
PY - 2014
Y1 - 2014
N2 - Originating in 1996, Pokémon has become the second most successful game-based franchise in the world and arguably one of the best-known examples of transmedia storytelling in youth media today. Based around creator Satoshi Tajiri’s love of insect collecting, Pokémon imagines a world where wild creatures exist to be collected, trained and battle with one another. Such an ideology, simultaneously embracing both the conservation and consumption of nature, is emblematic of the larger challenges Japan has had to negotiate as a nation trying to balance economic development and environmental protection. In this way, this article argues that, when subjected to textual analysis, the Pokémon franchise can function as vernacular theory, interrogating the relationship between environmentalism, materialism and sustainable development, a series of popular youth media texts engaging with issues and subjects that are usually reserved for academia.
AB - Originating in 1996, Pokémon has become the second most successful game-based franchise in the world and arguably one of the best-known examples of transmedia storytelling in youth media today. Based around creator Satoshi Tajiri’s love of insect collecting, Pokémon imagines a world where wild creatures exist to be collected, trained and battle with one another. Such an ideology, simultaneously embracing both the conservation and consumption of nature, is emblematic of the larger challenges Japan has had to negotiate as a nation trying to balance economic development and environmental protection. In this way, this article argues that, when subjected to textual analysis, the Pokémon franchise can function as vernacular theory, interrogating the relationship between environmentalism, materialism and sustainable development, a series of popular youth media texts engaging with issues and subjects that are usually reserved for academia.
KW - environmentalism
KW - games
KW - media franchises
KW - Pokémon
KW - sustainable development
KW - toys
KW - youth media
UR - http://www.scopus.com/inward/record.url?scp=84908505326&partnerID=8YFLogxK
U2 - 10.1177/1367877913501240
DO - 10.1177/1367877913501240
M3 - Article
AN - SCOPUS:84908505326
SN - 1367-8779
VL - 17
SP - 399
EP - 414
JO - International Journal of Cultural Studies
JF - International Journal of Cultural Studies
IS - 4
ER -