'It is a Pokemon world': The Pokemon franchise and the environment: The Pokémon franchise and the environment

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Originating in 1996, Pokémon has become the second most successful game-based franchise in the world and arguably one of the best-known examples of transmedia storytelling in youth media today. Based around creator Satoshi Tajiri’s love of insect collecting, Pokémon imagines a world where wild creatures exist to be collected, trained and battle with one another. Such an ideology, simultaneously embracing both the conservation and consumption of nature, is emblematic of the larger challenges Japan has had to negotiate as a nation trying to balance economic development and environmental protection. In this way, this article argues that, when subjected to textual analysis, the Pokémon franchise can function as vernacular theory, interrogating the relationship between environmentalism, materialism and sustainable development, a series of popular youth media texts engaging with issues and subjects that are usually reserved for academia.

Original languageEnglish
Pages (from-to)399-414
Number of pages16
JournalInternational Journal of Cultural Studies
Volume17
Issue number4
DOIs
Publication statusPublished - 2014
Externally publishedYes

Fingerprint Dive into the research topics of ''It is a Pokemon world': The Pokemon franchise and the environment: The Pokémon franchise and the environment'. Together they form a unique fingerprint.

  • Cite this