TY - JOUR
T1 - Are households ready to engage with smart home technology?
AU - Mulcahy, Rory
AU - Letheren, Kate
AU - McAndrew, Ryan
AU - Glavas, Charmaine
AU - Russell-Bennett, Rebekah
N1 - Funding Information:
We would like to acknowledge CitySmart as our project partner. This study received funding from Energy Consumers Australia Limited (www.energyconsumersaustralia.com.au) as part of its grants process for consumer advocacy projects and research projects for the benefit of consumers of electricity and natural gas. The views expressed in this document do not necessarily reflect the views of Energy Consumers Australia.
Funding Information:
We would like to acknowledge CitySmart as our project partner. This study received funding from Energy Consumers Australia Limited ( www.energyconsumersaustralia.com.au ) as part of its grants process for consumer advocacy projects and research projects for the benefit of consumers of electricity and natural gas. The views expressed in this document do not necessarily reflect the views of Energy Consumers Australia.
Publisher Copyright:
© 2019, © 2019 Westburn Publishers Ltd.
PY - 2019/10/13
Y1 - 2019/10/13
N2 - This paper contributes new knowledge regarding consumers’ preparedness for smart home technology adoption. This research bridges together three important frameworks–the technology readiness index (TRI) 2.0, consumer engagement, and perceived risk and trust–to understand consumers’ intentions to adopt smart home technology. We examine both direct and indirect effects, with results demonstrating the model explains 77% variance of consumers’ imagined engagement with smart home technology and 74% variance of intentions to adopt; hence, our model has greater predictive power than others proposed in the literature. Theoretically and managerially, we demonstrate a new pathway to consumers’ adoption of smart home technology in two ways. First, we depict the impact of consumers’ general perceptions of technology (TRI) on opinions and imagined engagement experiences with smart home technology. Second, we show how opinions and imagined experiences with smart home technology impact their intentions to adopt.
AB - This paper contributes new knowledge regarding consumers’ preparedness for smart home technology adoption. This research bridges together three important frameworks–the technology readiness index (TRI) 2.0, consumer engagement, and perceived risk and trust–to understand consumers’ intentions to adopt smart home technology. We examine both direct and indirect effects, with results demonstrating the model explains 77% variance of consumers’ imagined engagement with smart home technology and 74% variance of intentions to adopt; hence, our model has greater predictive power than others proposed in the literature. Theoretically and managerially, we demonstrate a new pathway to consumers’ adoption of smart home technology in two ways. First, we depict the impact of consumers’ general perceptions of technology (TRI) on opinions and imagined engagement experiences with smart home technology. Second, we show how opinions and imagined experiences with smart home technology impact their intentions to adopt.
KW - consumer engagement
KW - perceived risk
KW - Smart home technology
KW - technology readiness index
KW - trust
UR - http://www.scopus.com/inward/record.url?scp=85074712221&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2019.1680568
DO - 10.1080/0267257X.2019.1680568
M3 - Article
AN - SCOPUS:85074712221
SN - 0267-257X
VL - 35
SP - 1370
EP - 1400
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 15-16
ER -