TY - JOUR
T1 - Are the Olympic Games an opportunity or a myth?
T2 - The case of PyeongChang 2018 and What May Prove to Be a Paradoxical Notion
AU - Mountifield, Charles
AU - Sharpe, Stirling
N1 - Publisher Copyright:
© 2020 Global Alliance of Marketing & Management Associations (GAMMA).
Copyright:
Copyright 2020 Elsevier
Publisher Copyright:
© 2020 Global Alliance of Marketing & Management Associations (GAMMA).
PY - 2023
Y1 - 2023
N2 - This paper highlights contrasting viewpoints on the perceived value that the Olympic Games make to world peace efforts through the lens of the 2018 Winter Olympics in PyeongChang, South Korea. News articles (n = 114) from a variety of international periodicals were reviewed and thematically analyzed with key nascent tropes–cynicism of the potential for peace; scorn of the role of sport in peace processes; and high-level political meddling in sport–pointing to a consensus that hosting of the Games would have little impact on the political landscape in the Korean peninsula. These threads are then considered in connection with the concepts of peace, national interests and international relations established through a review of literature including recounts of Olympic state-based action, interference and influence since the modern inception of the Olympic Games. The evidence indicates that the concept of Olympism as a peace movement is outmoded; a myth that endures because international sport contains an inherent political utility.
AB - This paper highlights contrasting viewpoints on the perceived value that the Olympic Games make to world peace efforts through the lens of the 2018 Winter Olympics in PyeongChang, South Korea. News articles (n = 114) from a variety of international periodicals were reviewed and thematically analyzed with key nascent tropes–cynicism of the potential for peace; scorn of the role of sport in peace processes; and high-level political meddling in sport–pointing to a consensus that hosting of the Games would have little impact on the political landscape in the Korean peninsula. These threads are then considered in connection with the concepts of peace, national interests and international relations established through a review of literature including recounts of Olympic state-based action, interference and influence since the modern inception of the Olympic Games. The evidence indicates that the concept of Olympism as a peace movement is outmoded; a myth that endures because international sport contains an inherent political utility.
KW - Korea
KW - Olympic Movement
KW - peace
KW - politics
KW - sport
UR - http://www.scopus.com/inward/record.url?scp=85087114954&partnerID=8YFLogxK
U2 - 10.1080/24704067.2020.1774959
DO - 10.1080/24704067.2020.1774959
M3 - Article
AN - SCOPUS:85087114954
SN - 2470-4067
VL - 8
SP - 117
EP - 138
JO - Journal of Global Sport Management
JF - Journal of Global Sport Management
IS - 1
ER -